Destination 2030 WTTC & JLL assess global cities' tourism readiness which determines what makes a city ready for sustainable Travel & Tourism growth. 63 cities are assessed on 75 indicators and a framework is defined for city typologies. The framework developed showcases the relationship and interconnectedness of the many factors required to enhance a city’s tourism readiness.

We spoke with Dan Fenton, Global Tourism Director at JLL, & Bernadine Galliver, Vice President Tourism Advisory, to deep dive into the features and relevance of the 'Tourism Readiness Report' published by WTTC & JLL. Find out how the report can serve as a useful index for the private sector especially investment firms.

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