Serena Lim of Ascott Limited shares how the company is expanding in Saudi Arabia with a hybrid hospitality model, launching new brands like "lyf," and designing future-proof, community-driven spaces to align with Vision 2030.

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Maud Bailly joins the FHS Podcast to share how Accor is transforming luxury hospitality, from launching Saudi Arabia’s largest Sofitel to empowering women leaders and embracing sustainability across its brands.

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Adil Jabrayilov, Development Director MENA, Louvre Hotels Group breaks down the brand’s big bets on Saudi Arabia’s midscale market, from new developments in Mecca to conversion-friendly concepts in the holy cities. He also discusses their latest luxury brand launch, digital-first guest journeys, and why domestic travellers are driving the next wave of growth.

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In this episode of the FHS Podcast, we discover how Red Sea Global is rewriting the rules of luxury travel, where unspoiled nature, branded residences, and sustainability converge on Saudi Arabia’s coast.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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At the Advisory Board meeting, the 2025 theme was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key trends driving the sector.

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