Summit Stage
Beyond Branded Residences: The Rise of Branded Living in Saudi Arabia
Moderator
Romain Lachevre
Director KSA
Quo
In conversation with
Karen Campbell
Chief Executive Officer
Jayasom
Stephen Cheesebrough
Head of Development
Red Sea Global
Jaidev Menezes
RVP Mixed-Use Development EMEA
Marriott International
Carolyn Turnbull
Chief Executive Officer
Nammos Hotels & Resorts
Najd Breakout Room
Welcome to the Branded Residences Forum
Jonathan Worsley
Chairman
The Bench
Najd Breakout Room
Branded Residences 2026: From Global Trends to Saudi Opportunity
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Najd Breakout Room
Who’s in Charge? Structuring Branded Residences for Long-Term Gain
Moderator
Tatiana Veller
Senior VP Hospitality
Marjan
In conversation with
Imran Changezi
Head of Center of Excellence
Diriyah Company
Julien Laloye
Senior Director - Mixed-Use Development EMEA
Marriott International
Samer Sabra
Chief Hospitality Officer
Jabal Omar Development Company
Najd Breakout Room
Saudi Arabia’s New Ownership Laws: What They Mean for Branded Residences
Najd Breakout Room
Intelligence Talk: The Future of Branded Living
Jennifer Adams
Associate Professor
New York University - Stern School of Business
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
Najd Breakout Room
The Cost of the Dream: Service Charges, Amenities & Ownership Economics in Branded Residences
Khaled Kawaar
Chief Executive Officer
StrataGlobal
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Najd Breakout Room
Protected, Powerful, Profitable: The Investment Value of UNESCO World Heritage Sites