Marloes Knippenberg, CEO, Kerten Hospitality shares how building with local communities, not just for them, is turning overlooked Saudi destinations into rich cultural experiences. From AlUla to Aseer, it’s hospitality with heart, and purpose.

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In this episode, Bill Barnett, Managing Director, C9 Hotelworks, sits down with Omar Romero, Chief Development and Luxury Officer at Minor International, to explore how the definition of luxury is evolving - and how branded residences are leading the change.

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Riyan Itani, Director & Founder, Global Branded Residences speaks to Jonathan Worsley about all things Branded Residences. Listen to Riyan's insights on the growth of standalone developments, the challenges faced in European markets, the motivations of different types of buyers, and much more!

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Brand strategist Ryane Binmahfooz of Baraka joins Daria Smith to discuss how the company is redefining urban development through storytelling, cultural authenticity, and community-driven design. From youth-inspired projects to digital innovation, Baraka’s vision aligns closely with Saudi Arabia’s Vision 2030.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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At the Advisory Board meeting, the 2025 theme was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key trends driving the sector.

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