In this episode of the FHS Podcast, Jonathan Worsley speaks with Eddy Tannous, Chief Operating Officer of Rotana, to unpack the group’s dynamic growth strategy across the Middle East. Eddy shares how Rotana is scaling fast, especially in Saudi Arabia, where 13 hotels are in the pipeline, while maintaining a high-touch, owner-centric approach. The conversation dives into the practical challenges of building talent, managing local operations, and competing with global giants through agility and cultural understanding. They also explore the evolving branded residences sector and the franchise vs. third-party management debate.