Ebrahim Al Qassab, Projects Director at Baraka for Real Estate Development & Investment, shares how the company is building a different kind of future, one aligned with Vision 2030, driven by youth, and grounded in Saudi heritage. In this episode, he discusses their unique development philosophy, the importance of emotional design, their NextGen partnership at FHS, and why empowering young Saudis is more than a goal, it's the company’s DNA. We also hear his vision for a future where imagination and inclusivity redefine hospitality.