Yanbu Breakout Room
Welcome to the Branded Residences Forum
Jonathan Worsley
Chairman
The Bench
Yanbu Breakout Room
The State of Branded Residential Development in Saudi Arabia 2026
Yanbu Breakout Room
When Brand Becomes Bankable: Structuring Branded Residences for Long-Term Gain
Imran A Changezi
Executive Director - Hospitality Development
Diriyah Company
Samer Sabra
Chief Hospitality Officer
Jabal Omar Development Company
Yanbu Breakout Room
Intelligence Talk: The Future of Branded Living
Jennifer Adams
Associate Professor
New York University - Stern School of Business
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
Summit Stage
Beyond Branded Residences: The ROI of Wellbeing in Branded Living
Karen Campbell
Chief Executive Officer
Jayasom
Carolyn Turnbull
Chief Executive Officer
Nammos Hotels & Resorts