27-29 OCT 2025
Madinat Jumeirah, Dubai
2024 Branded Residences Forum Agenda
13:30 - 13:35
5 minutes
13:35 - 13:50
15 minutes
Setting the Stage - Introduction to the Branded Residences Forum, Industry Overview, Key Insights, Concepts & Trends
13:50 - 14:25
35 minutes
Unpacking the Benefits of Branded Residences for Investors
Moderator
In conversation with
14:25 - 14:40
15 minutes
From London to Dubai - Perspectives from a Pioneering Developer on the Future of Branded Living in the World's most Dynamic Market for Branded Real Estate
14:40 - 15:15
35 minutes
Operator Perspective - A Look at How Leading Operators of Branded Residences View their Relationship With Development Partners and Homeowner Communities
Moderator
In conversation with
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor
Barry Landsberg
Principal
Landsberg Residential Consulting Inc.
Jonathan Tomlinson
Global Head and SVP Private Homes and Branded Residential
Kerzner International
Adelina Wong Ettelson
Global Head of Residential Marketing
Mandarin Oriental Hotel Group
15:10 - 15:15
5 minutes
Coffee Break
15:15 - 16:00
45 minutes
Marketing Case Studies - Short Presentations by Leading Marketing Professionals Who Have Helped Drive the Success of Branded Residence Projects
Moderators
In conversation with
15:15 - 15:45
30 minutes
Legal Structures: Protecting Interests of Investors, Purchasers & Brands
15:15 - 15:45
30 minutes
The Leading Edge of Global Residential Markets - Examining The Role of Innovation, Architecture and Design in Branded Residence Projects
15:45 - 16:15
30 minutes
Structuring Rentals Programs to Appeal to Buyers, While Protecting the Interests of Hotel Owners & Developers
15:45 - 16:15
30 minutes
Strategies to Drive the Development and Operation of Sustainable Homeowner Communities that Deliver on Health and Wellbeing Objectives
15:45 - 16:15
30 minutes
Making Standalones Work - Bringing the Brand to Life in the Absence of a Co-Located Hotel
16:30 - 16:45
15 minutes
Shared Ownership in Dubai and Across Region. Is the Promise of Vacation Ownership, Fractional and Private Residence Clubs about to be Realized?
16:45 - 17:30
45 minutes
Future Telling – What Shapes and Forms will Branded Residences Take in Coming Years
Imran A Changezi
Executive Director Hospitality Development
Diriyah Company
Pier Paolo Righi
CEO & President
Karl Lagerfeld
Riyan Itani
Director & Founder
Global Branded Residences
Peter Heneghan
Futurist and Founder of AI & Communications agency
The Future Communicator
Bernardo Fort-Brescia
Founder & Principal
Arquitectonica