Profile

Linda Bekoe

Founder & CEO
About Partners Luxury Brands Collection

Linda Bekoe is the Founder and CEO of About Partners Luxury Brands Collection (APLBC), a global hospitality consultancy specialising in commercial strategy and sales activation for hotels and serviced residences. With more than 20 years of experience in the hospitality and travel industry, Linda works closely with hotel owners and leadership teams to unlock new markets, diversify demand, and drive sustainable revenue growth. Through APLBC, Linda leads a team of 26 hospitality specialists worldwide, supporting hotels across Europe, the Middle East, Africa, Asia, and the Americas. Her work focuses on helping hotels strengthen global market access, activate corporate and MICE demand, and build resilient commercial strategies. Linda is widely respected within the corporate travel and meetings industry for her strategic insight, data-driven approach, and ability to build strong partnerships between hotels, travel buyers, and global travel programmes. She has served on the boards of the Institute of Travel Management (ITM) and the Association of Corporate Travel Executives (ACTE) and currently serves as Chair of the Global Business Travel Association’s Inclusion & Culture Committee. In recognition of her leadership and industry impact, Linda was named one of the Top 50 Women in Travel by GBTA WINiT, received the 2024 DEI Leader of the Year Award, and in 2026 was nominated for the African Business Chamber African Women in Business Excellence Award. Through her work, Linda continues to champion sustainable growth, global collaboration, and strategic innovation across the hospitality industry, positioning herself as a trusted advisor to hotels worldwide.