Profile

Linda Bekoe

Founder & CEO
About Partners Luxury Brands Collection

Linda Bekoe is the Founder & CEO of About Partners Luxury Brands Collection (APLBC), a globally recognised consultancy and representation firm for luxury hotels and serviced residences. With over 18 years in the hospitality and travel industry, Linda has worked with both multinational hotel chains and independent properties. Prior to founding APLBC, she led a global sales team of 35 people and was responsible for driving commercial success across a portfolio of over 750 hotels. Linda is widely respected within the corporate travel and MICE sectors for her strategic insight, data-driven approach, and ability to build meaningful client partnerships. She has become a trusted advisor to travel buyers and procurement leaders worldwide. She has served on the boards of both the Institute of Travel Management (ITM) and the Association of Corporate Travel Executives (ACTE), and currently chairs the GBTA Inclusion & Culture Committee. In recognition of her leadership and impact, Linda was named one of the Top 50 Women in Travel and awarded DEI Leader of the Year in 2024 by GBTA WINiT. Her dedication to driving equity, innovation, and value across the industry continues to position her as a leading voice in global hospitality representation.