Profile

Alec Howard

Founding Partner
Planet F&B Consultants

Having started in the kitchen and earning a Michelin Star along the way, Alec founded Planet F&B — the team hotel developers, owners and operators call when they need their F&B to perform. Over the past 20 years, he has become a trusted partner to brands including Marriott, Hyatt, IHG, Accor and Four Seasons, shaping award-winning restaurants and hotels around the world. Obsessed with food, design and operational detail, his straight-talking approach creates F&B that doesn’t just look good on a moodboard — it delivers commercially. Known for his candid views and commercial clarity, Alec is an influential voice in the hospitality sector. Confident, provocative and grounded in real-world results, he challenges convention and asks the questions others avoid. His work cuts through the fluff, focusing on why hotel F&B underperforms and what it actually takes to make it busier, sharper and more profitable.