Profile

Colin Bell

Co-founder of Natural Selection and former CEO of Wilderness

Colin Bell is one of the most influential figures in African conservation tourism. Through his leadership at Natural Selection and previously at Wilderness, he has helped shape a model of high-end, conservation-driven safari experiences that balance commercial success with environmental stewardship. Over the course of his career, Bell has played a central role in expanding conservation tourism into new territories, strengthening partnerships with governments and communities, and demonstrating how hospitality can directly support biodiversity protection and local livelihoods. His work has positioned African safari tourism as a global benchmark for sustainable luxury.