Profile

Rael Phillips

CEO & Co-Founder
Totalstay™

Rael Phillips is the CEO and Co-Founder of Totalstay™, the leading South African Aparthotel and hospitality management company, operating 750+ keys across 19 Aparthotels and Boutiqe Retreats. Since co-founding the company in 2014, he has helped shape a new model for hybrid hospitality - blending the consistency of a hotel with the comfort and flexibility of home for modern travellers, while delivering strong returns and peace of mind for asset owners. Under his leadership, Totalstay™ has built a reputation for design-led stays, operational excellence, trusted partnerships, and is positioned at the forefront of the fast-growing aparthotel sector in South Africa and beyond. He is passionate about creating brands and hospitality platforms that are both commercially smart and deeply human. He brings an operator’s perspective on growth, mixed-use opportunity, branded residences, and the future of hospitality.