Profile

Li Hawkins

Partner and Managing Director
Insight Out

With over 25 years in global hospitality, I specialise in aligning commercial strategy, asset optimisation, and digital transformation to drive measurable results. My career spans Australia, the Middle East, Africa, Europe, and North America, leading pre-openings, operations, and portfolio optimisation. I focus on integrating advanced technology—CRM, RMS, and data-driven solutions—to unlock performance, enhance brand value, and deliver sustainable profitability. As a trusted advisor, I bridge operations and asset growth, empowering businesses to embrace innovation with integrity. Passionate about shaping the industry’s future, I collaborate with visionary partners to create resilient businesses and exceptional guest experiences.