Brought to you by The Bench
At FHS World, countries and destinations can have a powerful platform to position their markets on the global hospitality investment stage.
Through country pavilions, governments and destination partners can highlight upcoming developments, promote investment-ready opportunities, and connect directly with investors, developers, and operators looking to shape the future of tourism and hospitality.
Country Pavilion at FHS World 2026
In 2025, China’s tourism market saw a significant increase in domestic travel, with residents making 6.52 billion domestic trips, a 16.2% year-on-year increase. Inbound tourism also strengthened, with 154.5 million visits to China, up 17.1%, while inbound visitor spending reached US$131.1 billion, a 39.2% increase.
Learn more about the Chinese hospitality and tourism sector and its upcoming projects at the China pavilion at FHS World 2026.
Presented by:
Why Countries Partner with FHS World
Past country pavilions have delivered tangible outcomes, from Sri Lanka generating an estimated USD 5–10 million in business opportunities and engaging over 41 potential partners, to the Maldives securing strategic hospitality partnerships for major tourism development projects.
Past Country Pavilions at FHS World
Albania
Cyprus
Egypt
Greece
Italy
Maldives
Morocco
Philippines
Saudi Arabia
Sri Lanka
United Arab Emirates