Projects & Country Pavilions

The Albanian Pavilion invites you to explore the country as one would pause at a record station, with an open mind, an open heart, and the curiosity to discover the unexpected. Each “record” reveals a different layer of Albania: from ancient heritage and dramatic landscapes to contemporary developments and new projects still in the making, composing a dynamic symphony of projects, spaces, and experiences that together capture the spirit, creativity, and enduring warmth of Albania’s hospitality.

In recent years, Albania’s voice has grown louder. International arrivals surged from 3 million in 2020 to 11.7 million in 2024, and with projections of 15 million in 2025.

Guided by the National Tourism Strategy 2025–2030, the country is shifting from seasonal, low-cost tourism toward a high-value, all-season economy rooted in authenticity, sustainability, and diversification.

Here we present the new wave of creativity shaping Albania’s future. Like an unreleased collection, hundreds of new “tracks” are being composed by innovative minds from around the world. In this pavilion are featured some of the most distinguished development and hospitality projects, all with strategic importance and spectacular natural backdrops.

The government has emphasized its strong commitment to opening the country to investment in tourism, offering fiscal incentives, easing regulations, and actively promoting public–private partnerships. This commitment is reinforced through large-scale infrastructure investments: new airports and expanded ports, modern marinas, a rapidly improving road network, and fresh investments in rail connections and sustainable energy. Together, these initiatives position Albania as one of the Mediterranean’s most dynamic and promising destinations for sustainable tourism and hospitality development.

Cyprus continues to strengthen its standing as a premier Mediterranean destination, building on its record-breaking momentum in tourism and hospitality. In 2024, the island achieved a 5.1% increase in tourist arrivals and a 7.3% rise in revenues, while 2025 is already outperforming expectations with arrivals up by 10.4% and tourism revenues growing by 21.3% year-on-year. This sustained growth reflects rising demand from key, supported by higher visitor spending and longer stays.

At FHS World 2025, the Cyprus Pavilion, presented by Invest Cyprus, will showcase how the island’s unique blend of heritage, natural beauty, and strategic location is creating diverse opportunities for investors. From luxury resorts and year-round tourism infrastructure to cultural and experiential travel ventures inspired by the island’s rich history, Cyprus offers a secure, high-growth environment for hospitality investments, backed by a pro-business framework and a dynamic vision for the future of Mediterranean tourism.

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Greece continues to strengthen its position as one of the world’s top tourism destinations, with over 40 million visitors welcomed in 2024 and tourism revenues reaching €21.6 billion. In 2025, Greece is seeing sustained growth driven by increased demand for luxury, cultural, and immersive travel experiences from key markets including Germany, the UK, and the US. Investments in infrastructure, expanding airline capacity, and diversification into year-round tourism are shaping a promising future for the Greek hospitality sector.

At FHS World 2025, the Greece Pavilion, presented by Enterprise Greece, will showcase the nation’s vibrant tourism industry, innovative projects, and investment opportunities, inviting delegates to explore Greece’s unique blend of natural beauty, history, and modern hospitality excellence.

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Italy, the world’s 5th most visited country and Europe’s most trending destination, is a premier hub for hospitality investment. At FHS World 2025, the Italy Pavilion, sponsored by Italia Hospitality, will present a curated portfolio of opportunities, including luxury resorts in iconic and emerging destinations, thermal and longevity projects driving wellbeing tourism, and investment opportunities within the National Tourism Fund.

• Branded residences concepts of the future presented through the vision of an iconic Italian design firm
• Italy’s hospitality landscape blends culture, innovation, and design excellence, creating long-term value for visionary investors.

In addition, Blastness will host a dedicated area to showcase cutting-edge technology solutions for the hospitality industry, reinforcing Italy’s leadership in innovation and digital transformation.

The Philippines, an archipelago of over 7,000 islands, is fast emerging as one of Asia's most exciting tourism and hospitality markets. With its breathtaking natural landscapes, vibrant culture, and rapidly expanding infrastructure, the country is attracting growing interest from global investors, developers, and travellers alike.

At FHS World 2025, the Philippines Pavilion, presented by the Tourism Promotions Board Philippines and key industry stakeholders, will spotlight the nation's strategic push to elevate its hospitality and tourism offerings. From luxury resorts to sustainable developments, the pavilion will showcase upcoming projects and investment opportunities that highlight the Philippines' commitment to becoming a premier destination in the region.

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The United Arab Emirates continues to be a powerhouse in global tourism, with visitor numbers steadily rising and economic contributions reaching record highs. In the first half of 2025, Dubai welcomed nearly 10 million international visitors, marking a 6% increase year-on-year, while Abu Dhabi and other emirates also recorded strong growth. The UAE's travel and tourism sector contributes nearly 13% to the national GDP, supporting over 925,000 jobs and driving innovation through world-class infrastructure, smart city initiatives, and visionary hospitality projects.

At FHS World 2025, UAE will showcase the nation's relentless commitment to creating a future-ready and sustainable tourism ecosystem. Delegates will have the opportunity to explore the UAE's diverse cultural offerings, luxury developments, and groundbreaking hospitality projects that continue to propel the country as a leading global destination.