10-11 November 2026
Sofitel Downtown Cairo
EGYPT IS ENTERING A NEW GROWTH CYCLE
Record-Breaking Tourism Demand
Egypt welcomed 19 million tourists in 2025, setting a new inbound travel record and reinforcing strong demand across leisure and cultural destinations.
Growing Hospitality Investment Market
Egypt's hospitality market is projected to reach USD 8.8 billion by 2033, supported by rising hotel revenues and continued tourism growth.
Source: IMARC Group 2025
Strategic Gateway for Global Capital
Positioned between Africa, the Middle East, and Europe, Egypt's Vision 2030 is accelerating infrastructure and tourism investment to support long-term hospitality growth.
WHO YOU WILL MEET
Owners, developers and master planners
Hotel and resort operators
Investors, banks and capital partners
Government and tourism leadership
Architects, designers, advisors and ecosystem partners
Branded Residences at FHS Egypt
Egypt is rapidly emerging as a leading branded residences market, with 45% of high-net-worth investors identifying the segment as a key asset class, delivering 8–12% yields vs. 5–7% for traditional hotels.
Backed by Egypt Vision 2030 and expanding partnerships between leading local developers and global brands, branded residences are reshaping mixed-use and resort development across the country.
Past FHS Speakers
Speaker line-up coming soon
THEMES YOU WILL EXPLORE
Investment, Financing & Capital Flows
Destinations & Masterplanning
Branded Residences & Mixed-Use Development
Operational Excellence & Asset Performance
Luxury, Lifestyle & Experience-Led Hospitality
Technology, AI & Digital Transformation
FHS Around the World
Kenya
Riyadh
Riyadh
Dubai
Dubai
Egypt
THOUGHT LEADERSHIP IN ACTION
Episode 129: Rotana Unpacked: Leadership, Investment Trends, and the Future of Hospitality
In this episode, we sit down with the CEO of Rotana for an insightful conversation on leadership, strategy, and the future of hospitality. He shares his personal journey through iconic global brands, the values that shape Rotana’s culture, and how the company is aligning vision with long-term investment. We explore the trends influencing global hospitality, Rotana’s competitive edge across diverse markets, and the pivotal role Dubai plays in attracting and developing world-class talent.
Episode 121: Behind the Brand: Eleonora Srugo on the Rise of Branded Residences
Eleonora Srugo, real estate broker at Douglas Elliman and star of Netflix’s Selling the City, explores how branded residences are reshaping global real estate. She shares why investors value trusted brands, how markets like Dubai, Miami, and New York are driving demand, and the new collaborations, from fashion to wellness that are redefining luxury living.
Episode 118: A CEO’s View - The Rise of Purpose-Driven Hospitality
Maud Bailly joins the FHS Podcast to share how Accor is transforming luxury hospitality, from launching Saudi Arabia’s largest Sofitel to empowering women leaders and embracing sustainability across its brands.