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Where Heritage
Inspires Investment

10-11 November 2026, Sofitel Downtown Cairo Nile

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• $3 billion in business opportunities and deal volume gained in 2025 conferences

• 95.8% of FHS attendees achieved their networking goals last year

• 91.5% of FHS Attendees rated FHS speaker content as high value

• 29 landmark hotel signings announced on stage

• $3 billion in business opportunities and deal volume gained in 2025 conferences

• 95.8% of FHS attendees achieved their networking goals last year

• 91.5% of FHS Attendees rated FHS speaker content as high value

• 29 landmark hotel signings announced on stage

• $3 billion in business opportunities and deal volume gained in 2025 conferences

• 95.8% of FHS attendees achieved their networking goals last year

• 91.5% of FHS Attendees rated FHS speaker content as high value

• 29 landmark hotel signings announced on stage

Building Momentum in Cairo

FHS Egypt is the leading platform for hospitality investment and development, bringing together investors, developers, hotel operators, government leaders and industry innovators shaping Egypt's tourism and real estate future. The summit connects the people behind the region's most exciting opportunities, providing access to market insights, investment trends, strategic partnerships and the conversations driving the next wave of hospitality growth.

Ahead of the main summit in November, FHS Egypt hosted a launch reception in Cairo with 70+ senior hospitality investors, developers and operators. The evening featured market insights from STR and a high-level panel on investing in Egypt, drawing some of the market's most active players.

The conversation has started, see you in November.

Why attend?

Connect with the leaders shaping Egypt's hospitality investment future

What will I gain?

Access insights, opportunities and partnerships that drive growth

Why now?

Be part of Egypt's next wave of tourism and real estate expansion

What next?

Purchase Pass

Key Egypt Insights from the Hotel Chain Development Pipeline Report

Africa's #1 Hospitality Market

Egypt leads the continent with 185 hotels and 45,984 rooms in the pipeline, making it by far the largest hospitality development market in Africa.

Over One-Third of Africa's Pipeline

Egypt accounts for 37.1% of all hotel pipeline rooms in Africa, underlining its central role in shaping the continent's tourism future.

Exceptional Growth Momentum

The country's pipeline grew by 35.5% year-on-year, with 53 new deals signed in 2025, reflecting strong investor confidence and rapid expansion.

Download Hotel Chain Development Report

Envisioned Speakers

H.E. Mohamed Ali Rashed Alabbar

Founder & Managing Director of Emaar Properties; Founder & Director of Noon.com; Chairman of Eagle Hills; Chairman of Americana Group

HE Shaikha Nasser Al Nowais

Secretary General

UN Tourism

Elie Milky

Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus

Radisson Hotel Group

Dr. Ahmed Shalaby

Co-Founder, President & CEO

Tatweer Misr

View Confirmed Speakers

Why Industry Leaders attend FHS

“Attending this summit was incredibly enriching experience. The insights shared, the quality of discussions and the opportunity to connect. Reconnecting with industry leaders was a great opportunity.”

Majed Kayal
Real Estate Manager, Baraka

“As in every Future Hospitality Summit, we get quality conversations rather than the big quantities that we find in other exhibitions. So, this has been a really good exhibition so far. We've had some quality discussions.”

Eddy Tannous
Chief Operating Officer, Rotana

“The event has been great. I met a lot of people that I haven't seen in quite some time. It's a great networking event.”

Marcel Von Aulock
CEO, Southern Sun

“From meeting investors and industry leaders to exchanging ideas on the region's next phase of destination development, FHS once again proved the value of bringing the right people together in one room.”

Marko Vucinic FRICS
Executive Director - Investment & Asset Management, Knowledge Economic City

“My experience with the FHS team has been nothing short of stellar till now.””

Aseem Kapoor
Executive Director - Founder & Chief Executive, ARK People Solutions

WHO YOU WILL MEET

Owners, developers and master planners

Hotel and resort operators

Investors, banks and capital partners

Government and tourism leadership

Architects, designers, advisors and ecosystem partners

2026 Partners

Branded Residences at FHS Egypt

Egypt is rapidly emerging as a leading branded residences market, with 45% of high-net-worth investors identifying the segment as a key asset class, delivering 8–12% yields vs. 5–7% for traditional hotels.

Backed by Egypt Vision 2030 and expanding partnerships between leading local developers and global brands, branded residences are reshaping mixed-use and resort development across the country.

Learn More

A Snapshot of the FHS Experience

THEMES YOU WILL EXPLORE

Investment, Financing & Capital Flows

Destinations & Masterplanning

Branded Residences & Mixed-Use Development

Operational Excellence & Asset Performance

Luxury, Lifestyle & Experience-Led Hospitality

Technology, AI & Digital Transformation

View Agenda-at-glance

THOUGHT LEADERSHIP IN ACTION

Episode 129: Rotana Unpacked: Leadership, Investment Trends, and the Future of Hospitality

In this episode, we sit down with the CEO of Rotana for an insightful conversation on leadership, strategy, and the future of hospitality. He shares his personal journey through iconic global brands, the values that shape Rotana’s culture, and how the company is aligning vision with long-term investment. We explore the trends influencing global hospitality, Rotana’s competitive edge across diverse markets, and the pivotal role Dubai plays in attracting and developing world-class talent.

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Episode 121: Behind the Brand: Eleonora Srugo on the Rise of Branded Residences

Eleonora Srugo, real estate broker at Douglas Elliman and star of Netflix’s Selling the City, explores how branded residences are reshaping global real estate. She shares why investors value trusted brands, how markets like Dubai, Miami, and New York are driving demand, and the new collaborations, from fashion to wellness that are redefining luxury living.

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Episode 118: A CEO’s View - The Rise of Purpose-Driven Hospitality

Maud Bailly joins the FHS Podcast to share how Accor is transforming luxury hospitality, from launching Saudi Arabia’s largest Sofitel to empowering women leaders and embracing sustainability across its brands.

Listen

FHS Around the World

Dubai