Profile

Peter Daire

Senior Executive Advisor, Sports Consulting
PwC Middle East

Peter is a Senior Executive Advisor at PwC ME and one of the new leaders in their Sports Practice, part of the Destinations Team. For the previous ten years was Founding Partner of sports marketing agency Six Sport, advising multiple sports rights holders, teams and federations across Europe on commercial growth strategies. Prior to that he spent seven years as Global Head of Sponsorship at The FA. Overall, Peter has 25 years of commercial, marketing and business transformation experience from strategy development through to execution. Peter possesses exemplary management and leadership skills with a proven ability to deliver on a global scale and at the highest level.