Profile

Moussa Beidas

Partner and Ideation Lead
PwC Middle East

With a foundation in design and a career as a digital strategist, Moussa has shaped brand experiences for industry leaders like Google Fiber, Apple, and Microsoft from global hubs in London, New York, and Dubai.​ Before joining PwC, he founded one of the regions first fintech startups and patented a methodology with global media coverage on CNN, CNBC and The Financial Times. His startup was acquired by Careem (Uber).​ At PwC, he led the Ideation team in the Digital Services division, significantly influencing PwC's ideation practice and establishing strong ties with key client.