Profile

Sam Dawson

Managing Partner
GSIQ

Sam Dawson is a founding partner at GSIQ, a global research and insights agency specialising in intelligence analysis for the international sports, sponsorship, and tourism industries—and their interconnected ecosystems. Based in the Middle East, Sam leads GSIQ’s regional operations, bringing over 15 years of experience that blends financial acumen with expertise in data-driven marketing, strategy, and commercial growth. Having begun his career at PwC and held senior roles at Nielsen Sports and YouGov, Sam has worked with leading organisations across sport, entertainment, and tourism in the Middle East, Asia, and Europe. He is ACA qualified and holds a BSc (Hons) from Durham University.