Profile

Cleofe Albiso

Managing Director
Megaworld Hotels & Resorts

Cleofe Albiso is the Managing Director of Megaworld Hotels & Resorts (MHR), the Philippines’ largest homegrown hotel chain with 14 properties, 8 distinct brands, and more than 9,000 room keys nationwide. Leading close to 3,000 team members, she plays a pivotal role in steering the group’s strategy and contributions to the country’s hospitality sector. Under her visionary leadership, MHR became the first and largest hotel group in the Philippines to secure 100% accreditation as Muslim-Friendly Accommodation Establishments (MFAE) by the Department of Tourism. This milestone, further validated by recognition from CrescentRating, positions the Philippines as a credible and emerging destination for the fast-growing global Muslim travel market. Beyond this achievement, Ms. Albiso champions the group’s signature “Sampaguita” brand of service—a Filipinized expression of warm hospitality rooted in culture and excellence. By embedding Filipino identity into the guest experience, MHR highlights the distinct value of the Philippines as a destination where world-class service meets authentic local charm. These pioneering efforts in both Muslim-friendly tourism and Filipinization earned MHR the Philippine Tourism Excellence Award, the highest recognition from the Department of Tourism. The award underscores the group’s vital role in shaping inclusive, future-ready tourism that drives not only guest satisfaction but also national development. At the conference, Ms. Albiso will share her perspective on the Philippines’ readiness to welcome Muslim travelers and the investment opportunities that lie ahead. With her proven track record in advancing inclusive hospitality, she brings a compelling vision of how the Philippines can unlock new markets, strengthen global partnerships, and generate sustainable growth through tourism.