29 SEP - 1 OCT 2026
Madinat Jumeirah, Dubai
Profile
Masa Abu Qura
Co-Founder and Creative Director
SUKNAYE
Masa is a designer with a background in interiors, architecture, and design management, having worked with leading practices across the UK and Middle East before co-founding Suknaye — a boutique studio dedicated to redefining the future of hospitality and wellness design. Her work focuses on crafting immersive, sensory environments where design enhances guest well-being, comfort, and emotional connection. Through Suknaye, Masa continues to explore how wellness can become the DNA of hospitality, rather than an afterthought. She believes that every space holds the potential to restore, inspire, and transform — that design, when done consciously, can act as a silent form of care. Drawing from her yoga teacher training, she brings a holistic understanding of balance and mindfulness into her process, ensuring that spaces don’t just look beautiful, but also feel good to inhabit.
See Masa Abu Qura speak in the following sessions:
Tuesday 28 October
14:50 - 16:00
PitchPoint: The FHS Investment Spotlight