Profile

Mathias Upton-Hansen

Founder
Rook AI

With over 20 years’ experience in the creative industry, I am an agency founder dedicated to delivering innovative, engaging, and impactful solutions for global entertainment brands. My passion lies in storytelling, world-building, and unlocking the potential of IPs for an increasingly connected world. I have a proven record of driving growth, expanding brand reach, and leading large creative teams with clarity and purpose. My mission is to craft experiences worth sharing, ones that resonate deeply and build lasting connections between audiences and the stories that shape culture.