Profile

Lola Gamester

Founder
Rook AI

I am a founder with 20 years' experience in entertainment marketing, leading teams in harnessing design, storytelling and experience to build meaningful connections between audiences and the entertainment IPs that shape culture. Today, my focus is on leveraging AI to drive the next generation of brand value. Integrating intelligence, creativity and technology to craft immersive real-world and virtual experiences that deepen engagement for guests, unlock new revenue streams for hospitality operators and future-proof brands' ability to cut through the noise.