Profile

Veronica Asthana

Managing Director
miniMAX Hospitality

Veronica has worked across India, France, Cambodia, Qatar, and Switzerland, gaining a holistic understanding of global hospitality operations and administration. She now applies this experience through miniMAX Hospitality, driving growth with creativity and strategic precision. As the founder of Local Lok, a thematic poshtel and boutique hotel brand, she champions the localisation of hospitality; empowering communities to tell their stories through design, culture, and service. Guided by her belief in #VocalForLocal, Veronica is described as creative, free-spirited, and driven; redefining independent hospitality through local stories with global standards.