With over 30 years’ experience shaping the media and entertainment sectors in China and the UK, Chen Sun has turned his focus to the hospitality industry. He works at the intersection of capital, strategy, and opportunity, connecting investors with high-potential hospitality and development projects in China and overseas.

Known for his deep understanding of China’s market dynamics and policy environment, Chen is a trusted advisor to senior industry figures. He brings together an extensive high-level network with a practical approach to growth, helping hospitality businesses adopt technology and AI to improve performance, efficiency, and profitability across domestic and international markets.

Away from work, Chen is a curious soul who thrives on discovering new places and ideas. He enjoys playing classical guitar, swimming lengths at the pool, and planning his next adventure.