READ THE FULL REPORT FROM KNIGHT FRANK HERE

Branded residences are gaining strong momentum in Saudi Arabia’s real estate sector, with 68% of expat buyers surveyed saying they are likely to purchase a branded residence in the Kingdom. Millennials are leading this demand, and hotel-branded residences are their top choice—especially among high earners with household incomes above SAR 40,000 per month.

Key highlights from the report:

• 73% of buyers with families prefer branded residences for long-term living.

• 52% are interested primarily for investment purposes.

• Preferred locations include Riyadh (48%), Jeddah (33%), and NEOM (29%).

• Expat respondents expect to spend a combined SAR 630 million on branded residential assets.

• A majority of buyers prioritise design, service, and proximity to business districts and schools.

As Saudi Arabia continues its urban and hospitality transformation, this emerging asset class offers strong potential for investors and developers looking to meet evolving lifestyle expectations.