The collaboration was formalized through the signing of a Memorandum of Understanding (MoU), marking a major step forward in establishing Al-Ahsa as a premier destination for medical wellness and therapeutic tourism in the Kingdom.

The project, set to operate under the Ensana brand, represents a fusion of global wellness expertise and local hospitality excellence. Ensana brings its legacy of integrative health therapies, clinical-grade spa treatments, and international marketing reach, while Dyafa contributes deep operational capabilities, a culturally attuned guest experience, and an extensive presence in the Saudi market.

This initiative is strongly aligned with Saudi Arabia’s Vision 2030, which seeks to diversify the economy, elevate the Kingdom’s global tourism offering, and promote high-quality, sustainable development in secondary cities. Backed by the Ministry of Tourism and with full support from the Municipality of Al-Ahsa, the resort aims to deliver transformative wellness experiences rooted in both advanced health science and local heritage.

“The Municipality of Al-Ahsa is proud to champion this transformative project, which integrates international excellence with local ambition,” said H.E. Esam AlMulla, Mayor of Al-Ahsa. “By empowering partnerships with world-class operators like Ensana and Dyafa, we are creating new economic opportunities and placing Al-Ahsa on the global tourism map.”

“This project marks an important milestone for Ensana’s expansion into the Middle East,” said Frank Halmos, CEO of Ensana. “Ain Najm will offer a unique blend of evidence-based health spa therapies and Al-Ahsa’s natural charm — a destination for those seeking holistic healing in an authentic setting.”

“We are proud to partner with Ensana to bring world-class wellness experiences to Saudi Arabia,” said Hammad AlHammad, Founder and CEO of Dyafa. “This resort is not only a celebration of Al-Ahsa’s rich heritage but also a step forward in realizing Vision 2030’s ambition to redefine Saudi hospitality through innovation and international collaboration.”