FHS is brought to you by The Bench Subscribe to our Newsletter
Our Events:FHS WorldFHS Saudi ArabiaFHS Africa (AHIF)BRF AsiaBRFAviaDevSAHIC
  • Home
  • About FHS
  • ESG Impact
  • Content Library
  • Award Winners

Loyalty Programme

  • FHS Club

Future Hospitality events

FHS World

FHS Saudi Arabia

FHS Africa

Our other events

  • BRF Asia
  • BRF
  • AviaDev
  • SAHIC
Content library

Podcast

Episode 109: How Saudi Icon Is Rewriting the Rules of Urban Living

In this episode of the FHS Podcast, Abdullah Azhari, CEO and Managing Director of Saudi Icon, shares the story behind delivering a 5,500 sqm headquarters for Qiddiya’s Speed Park in just six months, a testament to the company’s integrated design-build model. He discusses how Saudi Icon leverages in-house specialist firms, a 3,000-strong workforce, and around-the-clock operations to meet ambitious timelines and quality benchmarks. With eyes on expansion and a unique approach to value-chain control, Saudi Icon is not just executing projects, it’s shaping Saudi Arabia’s built environment for Vision 2030 and beyond.

Published: 17 June 2025

Interviewer

Marina Franolic

Marina Franolic

Head of Investor Relations

The Bench

Guest

Abdullah Azhari

Abdullah Azhari

CEO & Managing Director

Saudi Icon Company

Share this article

Join the Conversation

#FutureHospitalitySummit

Contact us

Privacy Policy

Code of Conduct

Want to stay updated on FHS?

If you haven't already registered your interest, simply submit your name and email and we'll make sure to keep you posted on all the exciting announcements we have in store for the event.

Organisers

The Bench has established a legacy for delivering world-leading investment forums and conferences in Europe, Africa, the Middle East, and Latin America. The Bench organises the Future Hospitality Summit (FHS) series including FHS World in Dubai, FHS Saudi Arabia and FHS Africa - and the AviaDev Africa conference.

© 2025 The Bench