In this FHS Podcast episode, Daria Smith speaks with Oussama El Kadiri, Partner - Head of Hospitality, Tourism & Leisure Advisory Services MENA, Knight Frank, about the key findings from Knight Frank's latest Branded Residences report. They unpack what millennials and expats are looking for in this asset class, why hotel-branded residences still dominate, and where developers are missing the mark on pricing. Oussama shares strategies to close the affordability gap, including smaller units, shared amenities, and more flexible design. The conversation also explores the rise of non-hotel brands, evolving buyer expectations, and the balance between lifestyle experience and ROI.