In this episode of the FHS Podcast, Jonathan Worsley speaks with Jeff Tisdall, Chief Business Officer at Accor One Living, about the surging demand for branded residences, and why Saudi Arabia is at the centre of the next growth wave. Tisdall unpacks Accor’s 25-year track record in the sector, the rise of midscale and standalone branded residences, and the growing sophistication of buyers across emerging markets. From legal structuring to lifestyle programming and community building, he shares what it takes to deliver successful projects. The conversation also highlights the impact of the Branded Residences Forum, and what’s next for the fast-evolving space across the Middle East and Asia.