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Podcast

Episode 54: Serena Lim, Chief Growth Officer, The Ascott Limited

In this engaging podcast episode, Jonathan Worsley, Chairman, The Bench, talks with Serena Lim, Chief Growth Officer of The Ascott Limited, about their unique business strategies and expansion plans.

Celebrating 40 years, The Ascott has transitioned from an owner-operator model to managing a vast portfolio of over 940 properties globally. Serena discusses Ascott's significant focus on the Middle East market, particularly Saudi Arabia, and their approach to creating tailored, experience-led accommodations across various asset classes. The conversation also delves into Ascott's participation in the upcoming Future Hospitality Summit and their strategic goals for the event.

#FutureHospitalitySummit #FHSPodcast #FHSSaudiArabia

Published: 27 April 2024

Interviewer

Jonathan Worsley

Jonathan Worsley

Chairman & CEO

The Bench

Guest

Serena Lim

Serena Lim

Chief Growth Officer

The Ascott Limited

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The Bench has established a legacy for delivering world-leading investment forums and conferences in Europe, Africa, the Middle East, and Latin America. The Bench organises the Future Hospitality Summit (FHS) series including FHS World in Dubai, FHS Saudi Arabia and FHS Africa - and the AviaDev Africa conference.

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