In this episode of the FHS Podcast, Jonathan Worsley speaks with Maya Ziadeh, Chief Development Officer, Premium, Midscale & Economy Division for Middle East, Africa & Türkiye, Accor. They discuss Accor’s expansive strategy in Saudi Arabia, including its 30-year legacy, plans to double its footprint by 2030, and a focus on both Giga projects and secondary cities. Maya shares insights on midscale and economy growth, Accor’s “multi-local” development strategy, empowering women in hospitality through initiatives like RISE and She Leads, and how Accor fosters long-term, trust-driven investor partnerships.