Layla Alamri, Senior Manager in Education at Red Sea Global, shares how the organisation is reshaping the future of luxury hospitality by investing in local talent. Through rigorous training, mentorship, and industry-aligned programs, RSG is empowering thousands of young Saudis—especially women—to pursue careers in tourism. Layla highlights key challenges, including shifting public perception and addressing language barriers, while reinforcing the role of cultural pride and personal growth. She also looks ahead to a future where Saudi Arabia becomes a global hub for luxury hospitality education.