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FHS Podcast Episode 152: Ben Barker, Development & Strategy, The Warrior Group

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Saudi Arabia's adventure hospitality market is being built differently. In conversation at FHS Saudi Arabia 2026, Ben Barker, Development and Strategy at Warrior Group, shared how the new brand Wild is reimagining hospitality by putting nature and terrain first, rather than rooms and facilities. He highlighted the importance of pitching at a midscale level, using modular and low-impact construction, and training local talent to build a new generation of adventure destinations across the Kingdom's mountains, deserts, and coastlines. As Saudi Arabia continues to open up its landscape to the world, the opportunity lies in creating experiences that connect travelers not only to nature, but to the communities who call it home.

Saudi Arabia's adventure hospitality market is being built differently. In conversation at FHS Saudi Arabia 2026, Ben Barker, Development and Strategy at…

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