RIYADH, KINGDOM OF SAUDI ARABIA – MAY 12, 2025: In partnership with WATANIAH Business Group, SOPHOS Hotels SA, one of the leading Third-party hotel operator, is set to manage a Le Meridien, one of Marriott International’s premium brands, in Tabuk. Marking a significant milestone in the Kingdom’s evolving hospitality landscape. Sophos have signed this agreement to operate a property that is strategically located at a crucial commercial and logistical hub, bordering Jordan, the Red Sea, and other emerging regions across Saudi Arabia. With construction already advancing, the hotel is moving ahead and foreseen to open its doors Q1 2026.

Le Meridien Tabuk is ideally positioned near the commercial district, shopping areas, and key transportation routes for effortless connectivity. Offering an exceptional business or leisure retreat with world-class comfort and service. The hotel will redefine opulence in Tabuk, ensuring an exclusive, serene, and one-of-a-kind experience for its clients.

The hotel will offer 151 contemporary rooms and suites, each outfitted with cuttingedge technology and designed for optimal functionality. Elevating the guest experience further, the property will also feature an expansive presidential suite on its own exclusive floor, boasting sweeping panoramic views of the city.

Le Meridien Tabuk will offer a culinary journey with specialty restaurants led by renowned chefs. In addition, a premier spa and wellness center will enhance the experience by providing rejuvenating and relaxing treatments within an environment of exceptional comfort.

Christian Michel, Chief Executive Officer, Sophos Hotels SA, said: " We are honored to partner with Wataniah in bringing this landmark hotel to a city that is rapidly evolving into a vibrant hub of innovation and opportunity. This project reflects our shared vision to contribute meaningfully to Saudi Arabia’s ambitious Vision 2030, supporting the Kingdom’s transformative growth in hospitality and tourism. Through our partnership, we aim to uplift standards for excellence and support the continued evolution of this promising destination”.

Meshaal Al Shuraia, Chairman, Wataniah Business Group, said: "We are honored by this strategic partnership with SOPHOS Hotels SA to launch the first Le Meridien hotel in the Tabuk region. This project reflects our commitment to enhancing the tourism and economic development in the promising regions of the Kingdom, aligning with our aspirations to support the goals of Saudi Vision 2030. We believe that Tabuk possesses exceptional potential to become a key destination for business and tourism, and we are confident that this hotel will provide promising job opportunities for the local community and will be a valuable addition that strengthens the city's status, meeting the expectations of its residents and visitors, both locally and globally."