FHS is brought to you by The Bench
Our Events:FHS WorldFHS Saudi ArabiaFHS Africa (AHIF)BRF AsiaAviaDevSAHIC
  • Home
  • About FHS
  • ESG Impact
  • Content Library
  • Award Winners

Loyalty Programme

  • FHS Club

Future Hospitality events

FHS World

FHS Saudi Arabia

FHS Africa

Our other events

  • BRF Asia
  • AviaDev
  • SAHIC
Content library

Reports

The Evolution and Use of AI in the Hospitality Industry - Whitepaper by Katch International and Keane MEA

CLICK HERE TO DOWNLOAD THE FULL WHITEPAPER.

This extensive White Paper contains invaluable insights from industry leaders on the utilisation and future of AI in the hospitality industry, just in time for FHS 2024

Comprising several interviews, the findings highlight AI’s potential to optimise operations, enhance investments, and address the challenges, particularly focussing on three key areas: artificial intelligence, emotional intelligence, and relationship intelligence

Dubai, UAE (XX September 2024): In anticipation of the highly awaited Future Hospitality Summit (FHS) 2024, taking place from September 30th to October 2nd in Madinat Jumeirah, Katch International and Keane have unveiled their informative White Paper on the evolving role of Artificial Intelligence (AI) in the hospitality industry. Compiled over several months, this in-depth report features expert insights from CEOs, industry leaders, and business owners, shedding light on how AI is revolutionising hospitality operations and what the future holds for the sector.

As AI continues to gain momentum, misconceptions surrounding its role in the industry have also grown. The report aims to clarify these misunderstandings and highlights the real value AI can bring to both the guest experience and operational efficiency. Collectively, the interviews reveal a clear ‘triad of intelligence’, where artificial intelligence, emotional intelligence, and relationship intelligence work together to drive successful investments. While all interviewees revealed that they utilise AI in a multitude of ways to compile data and improve operational efficiency, the industry leaders confirmed that the humanistic touch still remains a key component in making investment decisions.

AI is no longer a distant concept; it is actively transforming how hotels and hospitality businesses operate, from enhancing guest experiences to optimising revenue management systems. The White Paper explores these advancements while addressing some of the critical issues that arise with the increasing adoption of AI. Among the key topics are concerns about data privacy, potential job displacement, and the risks of over-reliance on technology. The White Paper also offers potential solutions to these challenges, focusing on the balance between automation and the human touch in hospitality.

The research conducted for this White Paper was driven by interviews with top hospitality executives who shared their firsthand experiences and predictions about AI’s impact on their businesses. With insights from the likes of Amit Nayak, Vice President and Executive Board Member at HAMA MEA, Jonathan Worsley, Chairman & CEO of The Bench, Quentin Reyes, CEO of Hyperfusion, Othmane Zrikem, founding Partner at VDD.ai, Basma Elkhereiji, serial entrepreneur and owner of the Social Kitchen, John Losasso, CEO of FAS Hotels, Lokesh Kumar, VP of Development Middle East Minor Hotels, Khaled Sarhan, MD of Ishraqah Developments, and Nitin Thariyan, CEO of Lean on Data, amongst others, the paper reveals both the current benefits and the anticipated shifts in the industry, giving readers a comprehensive understanding of the opportunities and risks that lie ahead.

Georgie Woollams, Founder and Managing Director of Katch International, said of the completed White Paper, ‘We are extremely pleased with the strong participation of some renowned individuals in the industry in this White Paper, which has proven to be an eye-opening experience with many valuable insights. The discussions have highlighted both the potential and the limitations of AI in enhancing operations and driving investments in the hospitality industry.’

Kevin Doherty, Managing Director of Keane MEA, also gave his views, stating, ‘This White Paper has been a very beneficial exercise and we would like to express our sincere gratitude to all the industry leaders who dedicated their time to participate in our research. The findings have been extremely thought-provoking and we hope they will enrich the ongoing dialogue on the role of AI in the hospitality industry at both the upcoming FHS event and further down the line.’

This timely release aligns perfectly with the upcoming Future Hospitality Summit, where AI and technology will be central themes of discussion. The Summit will bring together top hospitality decision-makers and tech innovators, making it an ideal platform for the White Paper’s debut.

To download the White Paper, click here.

Published: 17 September 2024

Share this article

Join the Conversation

#FutureHospitalitySummit

Contact us

Privacy Policy

Code of Conduct

Want to stay updated on FHS?

If you haven't already registered your interest, simply submit your name and email and we'll make sure to keep you posted on all the exciting announcements we have in store for the event.

Organisers

The Bench has established a legacy for delivering world-leading investment forums and conferences in Europe, Africa, the Middle East, and Latin America. The Bench organises the Future Hospitality Summit (FHS) series including FHS World in Dubai, FHS Saudi Arabia and FHS Africa - and the AviaDev Africa conference.

© 2025 The Bench