10-11 November 2026
Sofitel Downtown Cairo Nile
Branded Residences at FHS Saudi Arabia 2025
16:30 - 17:00 30m
Summit Stage
From London to Riyadh - Perspectives from a Pioneering Developer on the Future of Branded Living
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Moderator
Keri Watkins
Partner
Baker & McKenzie LLP
In conversation with
Nick Candy
Chief Executive Officer
Candy Capital
Jerry Inzerillo
Group CEO
Diriyah Company
17:00 - 17:30 30m
Summit Stage
Unveiling Market Trends: Insights into Branded Residences in the Kingdom
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Moderator
Ali Manzoor
Senior Director Head of Hospitality, Hotels & Tourism
CBRE MENA
In conversation with
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Stephen Cheesebrough
Head of Development
Red Sea Global
Julien Laloye
Senior Director, Mixed-Use Development EMEA
Marriott International
10:05 - 10:20 15m
Future Stage
Keynote: Industry Insights from a Saudi Perspective
Jeff Tisdall
Chief Business Officer, Global Head of Mixed-Use
Accor One Living
10:20 - 11:15 55m
Future Stage
Stakeholder perspectives – How do branded residences create value for investors, homeowners and brands
Moderator
Rico Picenoni
Head of Global Residential Development Consultancy
Savills
In conversation with
Rashid Aboobacker
Portfolio Director, Asset Management
Rua Al Madinah Holding
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Imran Changezi
Executive Director Hospitality Development & Dean of Centre Expertise, CoE
Diriyah Company
ROHAN RANADE
Associate Vice President - Real Estate & Development
The Indian Hotels Company Limited
11:15 - 11:40 25m
Future Stage
Navigating the Legal Framework of Branded Residences in Saudi Arabia
Moderator
Rhonda Hare
General Legal Counsel
Ennismore
In conversation with
Moustafa Said
Partner
Wisefields
Khaled Zowayed
Partner
Baker & McKenzie Ltd.
11:40 - 12:00 20m
Future Stage
Selling Luxury: Marketing Branded Residences to Chinese Investors
Sally Maier-Yip
Founder and Managing Director
11K Consulting
12:00 - 12:40 40m
Future Stage
The Brand Advantage: How Branding Enhances Sales & Marketing in Residential Real Estate
Moderators
Jade Hall
Founding Director
Astral Placemaking Group
Clare Moukabaa
Partner - Residential Consultancy MENA
Knight Frank MENA
In conversation with
Antony Doucet
Chief Experience Officer
Kerten Hospitality
Lindsay McGinn
Global Vice President, Residential Marketing,
Accor One Living
12:30 - 13:00 30m
Networking Lounge
Curated Connections - Branded Residences