Monday 22 June
Registration
Sponsored by Blacksand
Welcome Luncheon
FHS Saudi Arabia 101:
A First-Timer’s Guide to Making the Most of the Summit
Welcome to FHS Saudi Arabia 2026
From Recovery to Reset:
Rethinking Hospitality Development Economics
The Future of Hospitality in Saudi Arabia and Beyond
Leading Forward:
Women Shaping the Future of Hospitality
Building Through Uncertainty:
How Developers Are Recalibrating Investment and Operations in a Time of Crisis
Against the Odds:
Why Development Isn’t Slowing Down
Taste of Saudi:
Redefining Luxury Dining in the Kingdom
From Saudi Roots to Global Reach:
A CEO’s Perspective on Hospitality Investment
From Capital to Confidence:
Owners, People and the Power of Agility
From Capital to Confidence:
Owners, People and the Power of Agility
Announcements & Signings
Speed Networking
Welcome Reception hosted by Al Khozama
Tuesday 23 June
Welcome Back
Setting the Scene for Hotel Performance and Development in Saudi Arabia
Market Access Matters:
The Evolving Rules Shaping International Hospitality Investment in Saudi Arabia
Startup Den
Reforms to Returns:
How New Regulations & Incentives are Powering Saudi Investment
The Future of Hospitality in Saudi Arabia and Beyond
Investing into the Kingdom:
Connecting Global Capital with Saudi’s High-End Hospitality Pipeline
The Deal Engine:
Driving Performance Through Smart Partnerships & Portfolio Strategy
From Founder-Led to Investor-Led:
Scaling Ultra-Luxury Hospitality Without Losing the Soul
Investor-Ready Saudi:
Unlocking Capital Through IB, JV Structuring & Fundraising
AI as the New Margin:
Forecasting, Automation & Guest Experiences for Measurable Profit Growth
Beyond Transactions:
How Retail Thinking Is Redefining Hospitality
FHS Awards
Luncheon
From Vision to Reality:
Developing Tomorrow’s Tourism Icons in the Middle East
Beyond Bank Debt:
Alternative Funding and Fund Structures for Hospitality Growth in Saudi Arabia (Closed Door Workshop)
Brand Equity at a National Scale:
Turning Reputation into Returns
Luxury Without Labels:
The New Rules of Value, Perception and Pricing Power
Ultra-Luxury or Smart Luxury? Capital Allocation in a Changing Saudi Market
Partnerships that Deliver:
Building Saudi Talent for Global Hospitality
The Future Isn’t Built, It’s Activated
The Travelers of Tomorrow:
Gen Z’s Blueprint for a New Tourism Era
From Vision to Delivery:
The New Playbook for Growth in Saudi Hospitality
The Future of Hotel Asset Management - HAMA Asset Management Workshop - Invitation Only
Invitation Only
Placemaking at Scale:
Designing Hospitality-Led Mixed-Use Districts
Game On:
How Global Sports Events Reshape Cities, Investment and Tourism
Announcements & Signings
Wednesday 24 June
Executive Investor Breakfast & Project Showcase
A Closed-Door Gathering
Welcome Back
Beyond Vision 2030:
Mapping Alternative Futures for KSA
Coordinating Growth:
Governance and Connectivity in Saudi Arabia’s Next Chapter
The Hidden Blueprint for Success - What will it take to deliver on the Tourism vision?
Building Beyond Boundaries:
Creating World-Class Tourism Destinations
Catalyzing Hotel Investment in Saudi Arabia:
Bridging the Supply Gap
New Cities, New Guests:
Capturing Demand with Midscale Hotels in Saudi Arabia
Hospitality Operating Models:
Trends, Trade-Offs, and the Road Ahead
Culture Creates Value:
How Leadership and Engagement Drive ROI, Brand Strength and Asset Performance
FHS Intelligence Talk:
Holy Cities Tourism Data
Luncheon
Investing in Wellbeing:
The ROI Case for Wellness Hospitality and Branded Living
Reinventing All-Inclusive:
How Resorts Are Meeting the New Demand for Premium, Personalised Control
Welcome to the Branded Residences Forum
The State of Branded Residential Development in Saudi Arabia 2026
When Brand Becomes Bankable:
Structuring Branded Residences for Long-Term Gain
Intelligence Talk:
The Future of Branded Living
Protected, Powerful, Profitable:
The Investment Value of UNESCO World Heritage Sites
Beyond Branded Residences:
The Rise of Branded Living
Closing Remarks
