Profile

Michael Cirino

Founder/Chief Experience Officer
House of Attention

Michael J. Cirino Founder & Chief Experience Officer, House of Attention Michael J. Cirino is a hospitality innovator and experience architect redefining how dining, culture, and strategy intersect. Michael designs immersive hospitality concepts that blur the lines between restaurant, theater, and large-scale art and cultural productions. His work sits at the intersection of culinary storytelling, technology, and experiential infrastructure — creating formats that travel, adapt, and promote global cities. He is the creator of the critically acclaimed 100 Course Meal®, a traveling restaurant concept that brought together chefs, creators, and global brands in a multi-sensory culinary experience designed to function as both a cultural event and economic engine. The format continues to evolve as an internationally scalable hospitality IP for global sporting events, destinations, and cultural festivals. Michael also pioneered ST3AK, the first nomadic steakhouse connected to Web3 — merging culinary tradition with digital ownership, traceable provenance, and luxury community building. Over the past 15 years, he has produced experiences for diverse brands and institutions like CHANEL, Sotheby’s, Pepsi, Nike, MetaMask, and the Olympics, helping global partners create immersive environments that drive audience engagement, earned media, and long-term brand equity. A sought-after speaker on the future of hospitality, cultural trend forecasting, and immersive dining, Michael advises tourism authorities, developers, and ultra-premium hospitality groups on building experiences that create more than spectacle — but legacy.