20-22 April 2026
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Andre Wiringa
Founder and CEO
Start Reverse BV
Andre is keynote speaker and Strategy Consultant, working with senior business leaders on Reverse Leadership, Cultural Transformation, Award-winning Customer Experience, as well as Transformational Learning. He is the founder of Start Reverse, a boutique consultancy with projects in the region and around the globe. The Reverse philosophy has impacted many leading brands and the (work) lives of hundreds of thousands of leaders and professionals in Hospitality and beyond. Andre is the heart and mind behind this disruptive approach, boosting relevance, engagement and loyalty. He is also the author of the ‘START REVERSE’ books (The Novel and The Journey).