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Managing Director Middle East & Africa

Daria Smith

Senior Vice President - Head of Hotels and Hospitality KSA

Sarah Gasim

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Dr. Sarah Gasim, Senior VP - Head of Hotels, KSA, JLL, at FHS Saudi Arabia 2026

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Saudi Arabia’s hospitality market is moving into a new phase.In this interview with Daria, Dr. Sarah Gasim, Senior VP - Head of Hotels, KSA, JLL, shares how the market is shifting from standalone asset development towards more experience-led, product-focused hospitality concepts.She also highlights the changing investment landscape, with new funding structures, capital market participation, FDIs, joint ventures, PPPs, and alternative operating models reshaping how hospitality projects are being funded, developed, and delivered across the Kingdom.As Saudi Arabia’s hospitality sector continues to mature, the opportunity is no longer just about building more rooms. It is about creating differentiated products, stronger partnerships, and long-term value.

Saudi Arabia’s hospitality market is moving into a new phase.In this interview with Daria, Dr. Sarah Gasim, Senior VP - Head of Hotels, KSA, JLL, shares…

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Dr. Sarah Gasim, Senior VP - Head of Hotels, KSA, JLL, at FHS Saudi…

https://www.futurehospitalitysummit.com/sa/dr-sarah-gasim-senior-vp-head-of-hotels-ksa-jll-at-fhs-saudi-arabia-2026

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