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Managing Director Middle East & Africa

Daria Smith

Director of Business Development, Acquisition and Integration

Dory Mouawad

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FHS Podcast Episode 146: Building Saudi Arabia’s Next Wave of Mid-Market Hospitality

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In this episode, we speak with Dory Mouawad, Director of Operations KSA at Ewaa Hotel Group, about the changing face of Saudi Arabia’s hospitality market and the rising importance of budget and mid-scale hotels.With more than 25 years of experience in Middle East hospitality, Dory shares his perspective on what it takes to build a scalable hotel brand in the Kingdom, the operational discipline behind Ewaa Express, and how guest expectations are evolving as Saudi Arabia’s tourism landscape expands.The conversation explores why consistency, profitability, service quality, and simplicity are becoming critical to long-term growth — and why the next phase of Saudi hospitality will need hotel products that are practical, accessible, and built for scale.

In this episode, we speak with Dory Mouawad, Director of Operations KSA at Ewaa Hotel Group, about the changing face of Saudi Arabia’s hospitality market…

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