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31 March - 1 April 2026
Radisson Blu Hotel, Nairobi Upper Hill, Kenya
Reports
REPORT: Unlocking Value in African Hospitality: Insights and Opportunities for 2025
This report by Euromonitor explores key trends shaping Africa’s hospitality landscape in 2025, including the rise of blended traveller profiles, demand for experience-rich stays, and the increasing influence of digitalization and sustainability. Leading destinations such as South Africa, Egypt, and Morocco continue to dominate, while emerging source markets—including the Middle East, China, and India—are fuelling new opportunities.