Profile

Tobias Reinecke

Head of Investments & Development EMEA
Choice Hotels International

Tobias Reinecke is leading the strategic expansion efforts across EMEA for Choice Hotels International, with a focus is on capital investments and forging pivotal growth partnerships. With over a decade and a half in the industry, his tenure is marked by an unwavering commitment to delivering portfolio growth and sustainable returns. At the helm of negotiating high-impact deals, his global experience in the hotel industry has been instrumental in sourcing and executing large scale, portfolio development deals. With Choice Hotels, he grew the EMEA portfolio by 17% in 2025, adding over 70 new hotels across key markets such as France, Spain and Scandinavia. He also lead the market expansion into Poland and most recently into Africa, with a strategic partnership with LMR Hospitality, aiming to grow to 100 hotels across various markets in Africa in the next decade.