As a Managing Director at BWH Hotels, I lead the EMEA Development Team and oversee the growth of their markets. Since 2024 I also oversee the Managed Hotels in The Kingdom of Saudi Arabia, where we currently have 10 signed properties in the pipeline. Bringing more than 25 years of experience in the hospitality industry, working in various roles and environments, from upscale properties to large complex hotels, and from individual owners to international chains, I consider my position not a job, but a lifestyle..

My core competencies include hospitality, business management, people management, and cross-cultural communication. I am passionate about delivering exceptional service and value to our guests, partners, and stakeholders. I enjoy working with a diverse and talented team of hoteliers, and I strive to create a positive and productive culture that fosters innovation, collaboration, and excellence. My mission is to expand the presence and reputation of BWH Hotels (in the EMEA region), and to contribute to the success and sustainability of the global hospitality enterprise and our partners.