Monday 22 June
Registration
Sponsored by Blacksand
Exhibition Open - Networking
Curated Connection:
Destination Connections
@ Ewaa Stand
Curated Session:
The Branded Living Exchange
@ Jabal Omar Development Company Stand
FHS Saudi Arabia 101:
A First-Timer’s Guide to Making the Most of the Summit
Tanja Millner
Production Director
The Bench
Speed Networking
Welcome Reception at Yauatcha, hosted by Al Khozama
Experience the FHS Welcome Reception in true style at Yauatcha, Riyadh’s renowned modern Cantonese dim sum teahouse, hosted by Al Khozama-one of Saudi Arabia’s leading luxury hospitality pioneers. Set in an elegant, contemporary space, guests will enjoy Yauatcha’s signature fusion of authentic Cantonese cuisine, mixology, and European-inspired patisserie, creating a vibrant social atmosphere.
Tuesday 23 June
Yoga at the Top of the Tower
Top of the Al Faisaliah Tower, The Globe
Start your day with this 60-minute yoga flow designed for all levels. Shake off sleepy vibes, wake up your muscles, and bring movement to your body. In this class, you’ll open your hips, legs, back, and shoulders and at the end, you’ll feel physically and mentally refreshed, ready to enjoy the day ahead.
Registration
Sponsored by Blacksand
An Auditory Escape by House of Attention
Hospitality isn't just felt—it’s heard.
We invite you to step inside our Listening Room, a dedicated space at FHS celebrating local culture, curated soundscapes, and deep design. Immerse yourself in high-fidelity audio and let the music do the work: slow your pace, clear your head, and reconnect with yourself before the day.
Listen: Deep, immersive sound and music.
Restore: A moment of stillness designed into your day.
Connect: A space designed for meaningful conversation.
Drop in, discover, and stay awhile.
Welcome to FHS Saudi Arabia 2026
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/104.pdf
Jessy El Murr
Former BBC Correspondent & Founder
Motahadith
Ali Shahid
Chief Executive Officer
The Bench
Jonathan Worsley
Chairman
The Bench
Official Opening
Prince Turki AlFaisal Bin Abdulaziz Al Saud
Chairman of Board of Directors
King Faisal Center for Research and Islamic Studies
Keynote Address:
Shaping the Next Chapter of Saudi Tourism
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/105.pdf
Mahmoud Abdulhadi
Deputy Minister, Destination Enablement
Ministry of Tourism of Saudi Arabia
From Opportunity to Bankability:
Saudi Tourism's Next Investment Chapter
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/144.pdf
Moderator
Edie Rodriguez
Advisor
Rodriguez Global Advisory
In conversation with
Mahmoud Abdulhadi
Deputy Minister, Destination Enablement
Ministry of Tourism of Saudi Arabia
Welcome from the Host
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/106.pdf
Khalid Saud Abuhaimed
Chief Executive Officer
Al Khozama Investment Company
From Recovery to Reset:
Rethinking Hospitality Development Economics
Aaron Goldring
Head of Middle East Tourism Research
Oxford Economics
From Reset to Returns:
Deploying Capital in Saudi Arabia’s New Economics
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/108.pdf
Moderator
Yousef Gamal El-Din
Former News-Anchor, Bloomberg & Host
You're in Business
In conversation with
Hossam Albasrawi
Chief Executive Officer
Alrajhi Capital
Rima Bhatia
Group Economic Advisor
Gulf International Bank B․S.C.
Scott Livermore
Chief Economist Middle East
Oxford Economics
Building Through Uncertainty:
How Developers are Recalibrating Investment and Operations in a Time of Crisis
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/110.pdf
Moderator
Abdulaziz Al Qarra
Director of Advisory and Business Development, Real Estate Investments
Al Rajhi Capital
In conversation with
Abbas Al Saleh
Chief Executive Officer
Afyaa Holding
Omar Al-Abdullatif
Chief Executive Officer
Blacksand
Rohit Dhawan
Managing Director
Alvarez & Marsal
Marko Vucinic
Executive Director - Investment & Asset Management
Knowledge Economic City
Landmark Hospitality Announcement by Blacksand
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/111.pdf
Moderator
Dinky Puri
Founder & CEO
Eaglewing Hospitality Services
In conversation with
Omar Al-Abdullatif
Chief Executive Officer
Blacksand
Startup Den
Host
Ali Shahid
Chief Executive Officer
The Bench
Judge
Yasser AlSharif
Chief Executive Officer
TOURACT
Judge
Omar Issa
VP of Strategy
TAIBA
Judge & Member of Women In Business
Rema Alyahya
Vice President
Merak Capital
Abdulrahman Joud
Co-Founder & CEO
Emtethal
Nourah Alsadoon
Founder & CEO
Hihome
Micaela Johnston
Co-Founder & CEO
ReelStay
Sabrine Chennaoui
Chief Executive Officer
MONSAPO
Fayaz Ali
CEO
AL FAYA Capital
Juana Bouka
Chief Marketing Officer
AuraViews by Lavish Works
Sardar Mahmood
CO Founder
ReelStay
Setting the Scene for Hotel Performance and Development in Saudi Arabia
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/112.pdf
Philip Wooller
Senior Director
STR
Against the Odds:
Why Development Isn’t Slowing Down
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/113.pdf
Moderator
Jessy El Murr
Former BBC Correspondent & Founder
Motahadith
In conversation with
Khalid Saud Abuhaimed
Chief Executive Officer
Al Khozama Investment Company
H․E․ Abdullah Al-Muhaisen
Advisor at the Royal Court
The Retrofit Gap:
Where is Asset Value Being Lost in Existing Portfolios — and Who's Responsible for Closing it?
Invitation Only
Radhika Arapally
Senior Strategic Representative
World Sustainable Hospitality Alliance
Martin Baeuerle
Regenerative Tourism Operations Manager
Red Sea Global
Investing into the Kingdom:
Connecting Global Capital with Saudi’s High-End Hospitality Pipeline
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/114.pdf
Moderator
Member of Women In Business
Sarah Al-Shawwaf
President, Middle East and Africa
DGA-Albright Stonebridge Group
In conversation with
Hamza Farooqui
Founder & CEO
Millat Group
Amin Ismail
Managing Director
Certares
Jaume Tàpies-Ibern
Founder & Co-Chairman
Aina Hospitality
Networking Lunch
Announcements & Signings
Announcement & Signings
The Deal Engine:
Driving Performance Through Smart Partnerships & Portfolio Strategy
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/115.pdf
Moderator
Jessy El Murr
Former BBC Correspondent & Founder
Motahadith
In conversation with
Elie Younes
Global Chief Development Officer
Radisson Hotel Group
Saudi Arabia Macroeconomic Landscape:
Growth, Resilience, and Funding Opportunities
Invitation Only
Dr․ Sultan Altowaim
Head of Research
Al Rajhi Capital
The Hidden Blueprint for Success - What will it take to deliver on the Tourism vision?
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/116.pdf
Dr․ Aradhana Khowala
Founder & CEO
Aptamind Partners
Announcements & Signings
From Vision to Reality:
Developing Tomorrow’s Tourism Icons in the Middle East
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/117.pdf
Moderator
Yousef Gamal El-Din
Former News-Anchor, Bloomberg & Host
You're in Business
In conversation with
Phillip Jones
Chief Tourism Officer
Royal Commission for AlUla
Beyond Independent Ownership:
Strategic Options for Saudi Hotel Assets
Invitation Only
Hamza Farooqui
Founder & CEO
Millat Group
Reforms to Returns:
How New Regulations & Incentives are Powering Saudi Investment
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/118.pdf
Moderator
Mohammed Al Nashwan
Chief Executive Officer
HARTT Hospitality Consulting
In conversation with
Eng․ Meshari Al Nahari
Chief Executive Officer
ASFAR & Aseer Investment Company
Mohammed Alajmi
General Manager Tourism Investment Environment
Ministry of Tourism
Gregory Djerejian
Group Head of Investments & Group Chief Legal Officer
Red Sea Global
Fatih Tamince
Managing Partner
FTG Development
The Power of Travel 2050:
Perspective on The Next Golden Era of Travel
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/119.pdf
Jorge Gilabert Hernando
Managing Director
Alvarez & Marsal
Ultra-Luxury or Smart Luxury? Capital Allocation in a Changing Saudi Market
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/120.pdf
Moderator
David Keen
Founder & CEO
QUO
In conversation with
Amir Ali Golbarg
Chief Operating Officer - Middle East & Africa
Minor Hotel Group
Joanna Kurowska
Vice President, Middle East and Africa (MEA)
IHG Hotels & Resorts
Elie Milky
Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus
Radisson Hotel Group
Jean-Baptiste Recher
Chief Development Officer Luxury Brands Middle East, Africa and Turkiye
Accor
The Future of Hotel Asset Management - HAMA Asset Management Workshop
Invitation Only
Theodor Kubak
Co-Founder, President Emeritus, Director of the Supervisory Board,
HAMA Europe
Rene Beil
President HAMA MEA & Managing Director BEAUFORT ASSET MANAGEMENT
HAMA MEA - BEAUFORT
Luxury Without Labels:
The New Rules of Value, Perception and Pricing Power
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/121.pdf
Anant Sharma
Founder & CEO, Futurist & Innovation Expert
Matter of Form
From Founder-Led to Investor-Led:
Scaling Ultra-Luxury Hospitality Without Losing the Soul
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/122.pdf
Anant Sharma
Founder & CEO, Futurist & Innovation Expert
Matter of Form
Neil Gallagher
Chief Executive Officer
Soneva
Beyond Transactions:
How Retail Thinking Is Redefining Hospitality
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/123.pdf
Moderator
Jayne Rafter
Founder, Owner & Publisher
RLI - Retail & Leisure International
In conversation with
Dr. Stephan Hungeling
Chief Executive Officer
H World International
Speed Networking
Announcements & Signings
Building Investor-Ready Destinations in Saudi Arabia:
Leveraging Investment, JV Structures & Capital Flows
Moderator
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
In conversation with
Member of Women In Business
Ragad Al-Nasser
Chief Investment Officer
Jabal Ohod Holding
Ahmed Alkhalili
Chief Commercial Officer
Ezdaher Financing Company
Tarek ElKady
Executive Director - Hospitality & Retail Investments
Osool Integrated Real Estate
Awaiz Patni
Group CFO
Bugshan Investment
Evening Reception at the Radisson Collection Residences, hosted by Radisson Hotel Group
Join us for an exclusive evening of networking, exceptional cuisine, and a dynamic ambiance with stunning skyline views at The Boulevard. Located on the 17th floor of the newly opened Radisson Collection Residences, Riyadh
Wednesday 24 June
Pilates at the Top of the Tower
Top of the Al Faisaliah Tower, The Globe
A 60-minute Pilates class offered a blend of core strengthening, flexibility enhancement, and total body toning. This low-impact session focused on precise movements for posture, balance, and muscle definition to help delegates kick off their day on an energised note.
An Auditory Escape by House of Attention
Hospitality isn't just felt—it’s heard.
We invite you to step inside our Listening Room, a dedicated space at FHS celebrating local culture, curated soundscapes, and deep design. Immerse yourself in high-fidelity audio and let the music do the work: slow your pace, clear your head, and reconnect with yourself before the day.
Listen: Deep, immersive sound and music.
Restore: A moment of stillness designed into your day.
Connect: A space designed for meaningful conversation.
Drop in, discover, and stay awhile.
Executive Investor Breakfast & Project Showcase
Invitation Only
Welcome Back
Jessy El Murr
Former BBC Correspondent & Founder
Motahadith
Coordinating Growth:
Governance and Connectivity in Saudi Arabia’s Next Chapter
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/127.pdf
Moderator
Murad AlKhatib
Country Director, KSA
International Air Transport Association IATA
In conversation with
Jalil Mekouar
Chief Executive Officer
Elaf Group
Member of Women In Business
Yvonne Winter
Chief Executive Officer
FlyNow Arabia Ltd.
Building Beyond Boundaries:
Creating World-Class Tourism Destinations
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/128.pdf
Moderator
David Keen
Founder & CEO
QUO
In conversation with
Kholoud AlManea
Development Manager
Ennismore
GianLuca Ciuffo
Associate Director
JT+Partners
Harry Ntouris
Executive Director Hospitality & Asset Management
Soudah Development Company
The Future Isn’t Built, It’s Activated
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/129.pdf
Michael Cirino
Founder & Chief Experience Officer
House of Attention
The Consultant Match:
How to Choose the Right Strategic Advisor for Your Business (Powered by ISHC)
Christophe de Bruyn
Chief Executice Officer
THR, Strategic Tourism Advisors
From Ambition to Execution:
The Playbook for Growth in Saudi Hospitality
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/130.pdf
Moderator
Nader Batniji
Associate Partner
Knight Frank
In conversation with
Maher Abou Nasr
Managing Director Kingdom of Saudi Arabia
IHG Hotels & Resorts
Fuad Essam Al Filali
Group CEO
Serb Holding Group
Makram El Zyr
Corporate Vice President Development
Rotana
Muin Serhan
Chief Executive Officer
Amsa Hospitality
Partnerships that Deliver:
Building Saudi Talent for Global Hospitality
Moderator
Andre Wiringa
Founder and CEO
Start Reverse BV
In conversation with
Dr. Abdullah Alabdulkarim
Deputy Minister for Sectorial Human Capability Development
Ministry of Transport and Logistics Services
Dr․ Jorge Arnanz
Executive Director of Academy
King Faisal International Academy - Al Khozama Investment Company
Hatim Bawazir
Head of Visitor Experience, Event and Festival Deputyship
Ministry of Culture
Carlos Diez de la Lastra
Chief Executive Officer
Les Roches
Living, Not Lodging:
The Convergence of Residential, Extended Stay & Hospitality in KSA
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/131.pdf
Moderator
Dinky Puri
Founder & CEO
Eaglewing Hospitality Services
In conversation with
Pekka Hirvi
Director of Business Development, Middle East, Africa & Turkey
The Ascott Limited
The Rise of Hospitality-Driven Workspaces:
Why the Best Offices Now Feel Like Hotels
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/132.pdf
Michael Aldridge
Founder & CEO
KOFISI
Equity at the Core:
Reshaping TPO and Hospitality Operating Models
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/133.pdf
Moderator
Alain Debare
Partner - Head of Investments and Asset Management
HVS
In conversation with
Hassan Ahdab
Chief Hospitality Operations Officer
TAIBA
Samy Boukhaled
Chief Hospitality Officer
BAAN Holding Group
Tariq Dowidar
Regional Vice President - Kingdom of Saudi Arabia
Aleph Hospitality
David Thomson
Senior Vice President Development
The First Group Hospitality
Taste of Saudi:
Redefining Luxury Dining in the Kingdom
Moderator
Michael Cirino
Founder & Chief Experience Officer
House of Attention
In conversation with
Nihal Felemban
CEO & Founder
Kiram for Food Services Co․ Ltd.
Elia Kaady
Michellin Young Chef Award 2026
Head Chef Maiz
FHS Leadership Award
Jonathan Worsley
Chairman
The Bench
Muin Serhan
Chief Executive Officer
Amsa Hospitality
Networking Lunch
Announcements & Signings
Beyond Branded Residences:
The Rise of Branded Living in Saudi Arabia
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/135.pdf
Moderator
Romain Lachevre
Director KSA
Quo
In conversation with
Karen Campbell
Chief Executive Officer
Jayasom
Hugues Jannet
Director - Residential Sales
Red Sea Global
Carolyn Turnbull
Chief Executive Officer
Nammos Hotels & Resorts
The Travelers of Tomorrow:
Gen Z’s Blueprint for a New Tourism Era
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/136.pdf
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
Welcome to the Branded Residences Forum
Jonathan Worsley
Chairman
The Bench
Culture Creates Value:
How Leadership and Engagement Drive ROI, Brand Strength and Asset Performance
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/137.pdf
Moderator
Andre Wiringa
Founder and CEO
Start Reverse BV
In conversation with
Carlos Diez de la Lastra
Chief Executive Officer
Les Roches
Michael Levie
Co-Founder
Citizen M
Miriam Palà
Guest Experience Director
King Salman International Airport
Eddy Tannous
Chief Operating Officer
Rotana Hotel Management Corporation PJSC
Branded Residences 2026:
From Global Trends to Saudi Opportunity
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Who’s in Charge? Developing Branded Residences for Long-Term Gain
Moderators
Scott Antel
Founder & Owner
Scotts FZ LLE
Tatiana Veller
Senior VP Hospitality
Marjan
In conversation with
Imran Changezi
Executive Director of Hospitality Development & Head of the Centre of Excellence
Diriyah Company
Julien Laloye
Senior Director - Mixed-Use Development EMEA
Marriott International
Samer Sabra
Chief Hospitality Officer
Jabal Omar Development Company
New Cities, New Guests:
Capturing Demand with Midscale Hotels in Saudi Arabia
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/138.pdf
Moderator
Richard Williamson
Chief Operating Officer
Considerate Group
In conversation with
Stefan Dubbeling
Managing Director Development EMEA
BWH Hotels
Mohamad Haj Hassan
Managing Director - Middle East and Africa
Wyndham Hotels and Resorts
From Prestige to Purchase:
The Marketing Playbook for Successful Branded Residences
Moderator
Edie Rodriguez
Advisor
Rodriguez Global Advisory
In conversation with
Alice Targett
Marketing & Brand Advisory Services Director
Accor One Living
Nina Vithlani
Managing Director MENA
Sectorlight
Reinventing All-Inclusive:
How Resorts Are Meeting the New Demand for Premium, Personalised Control
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/139.pdf
Moderator
Jessy El Murr
Former BBC Correspondent & Founder
Motahadith
In conversation with
Jordi Sanchís
Senior Development Director
Meliá Hotels International
David Vely
Vice President - Development
Club Med
Structuring Branded Residences in KSA:
Legal Frameworks and Foreign Ownership Considerations
Keri Watkins
Partner
Baker & McKenzie LLP
Saud Al Fantoukh
Legal Associate
Baker & McKenzie LLP
Investing in Wellbeing:
The ROI Case for Health & Wellness Hospitality
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/140.pdf
Moderator
Edie Rodriguez
Advisor
Rodriguez Global Advisory
In conversation with
Ahmed AlOraij
Chairman
Saudi Health Tourism Association
Norah M Alsalamah
Founder & CEO
Edamah Medical Company
Lindsay Madden-Nadeau
Senior Director Wellness Strategy and Development
Red Sea Global
Kieran Tracey
Regional Key Account Manager MENA
TechnoGym
Intelligence Talk:
The Future of Branded Living
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
The Cost of the Dream:
Service Charges, Amenities & Ownership Economics in Branded Residences
Moderator
Scott Antel
Founder & Owner
Scotts FZ LLE
In conversation with
Khaled Kawaar
Chief Executive Officer
StrataGlobal
Govind Mundra
Head of Development - Middle East & Africa
Wyndham Hotels & Resorts
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Game On:
How Global Sports Events Reshape Cities, Investment and Tourism
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/141.pdf
Moderator
Alex Malouf
Founder
Narrative Shapers
In conversation with
Ahmed AlAredhi
Chief Customer Experience Officer
Jeddah Central Development Company
Samer AlKharashi
Director
UN Tourism Regional Office for the Middle East
Closing Remarks
AI Session Summary: https://ai.fhsagents.site/api/storage/public-objects/reports/fhs-saudi-arabia-2026/142.pdf
Host
Ali Shahid
Chief Executive Officer
The Bench
