Speed networking

Reception

Yoga at the Top of the Tower

Location: Top of the Al Faisaliah Tower, The Globe

Start your day with this 60 minutes yoga flow designed for all levels. Shake off sleepy vibes, wake up your muscles, and bring movement to your body. In this class, you’ll open your hips, legs, back, and shoulders and at the end, you’ll feel physically and mentally refreshed, ready to enjoy the day ahead.

FHS Saudi Arabia 101:
A First-Timer’s Guide to Making the Most of the Summit

Welcome to FHS Saudi Arabia 2026

Jonathan Worsley

Chairman & Founder
The Bench

Ali Shahid

Chief Executive Officer
The Bench

Jessy El Murr

Founder
Motahadith|a

Market Access Matters:
The Evolving Rules Shaping International Hospitality Investment in Saudi Arabia

Leading Forward:
Women Shaping the Future of Hospitality

Reforms to Returns:
How New Regulations & Incentives are Powering Saudi Investment

Fatih Tamince

Managing Partner Director
FTG Development

Tarek Elkady

Vice President Investments
Osoolre

Khalid Saud Abuhaimed

Chief Executive Officer
Al Khozama Investment Company

Greg Djerejian

Group Chief Investment & Legal Officer
Red Sea Global

Announcements & Signings

The Future of Hospitality in Saudi Arabia and Beyond

Sultan Bader Al-Otaibi

Chief Executive Officer
TAIBA

Investing into the Kingdom:
Connecting Global Capital with Saudi’s High-End Hospitality Pipeline

Jaume Tàpies-Ibern

Founder & Co-Chairman
Aina Hospitality

Hamza Farooqui

Chief Executive Officer
Millat Global

Amin Ismail

Managing Director
Certares

Setting the Scene for Hotel Performance and Development in Saudi Arabia

Philip Wooller

Senior Director, Middle East & Africa
STR, a CoStar Group Company

From Founder-Led to Investor-Led:
Scaling Ultra-Luxury Hospitality Without Losing the Soul

Tina Yu

Partner
KSL Capital Partners

Neil Gallagher

Chief Executive Officer
Soneva

AI as the New Margin:
Forecasting, Automation & Guest Experiences for Measurable Profit Growth

Investor-Ready Saudi:
Unlocking Capital Through IB, JV Structuring & Fundraising

Turab Saleem

Chief Executive Officer
Perfetti Hospitality

Meshari Al Nahari

Chief Executive Officer
Aseer Investment

Ahmed Alkhalili

Chief Commercial Officer
Ezdaher Financing Company

Awaiz Patni

Group Chief Financial Officer
Bugshan Investment

Institutionalising Luxury:
Governance, Growth and Global Scale

Anant Sharma

Founder & CEO, Futurist & Innovation Expert
Matter of Form

Sarmad Zok

Chief Executive Officer
Kingdom Hotel Investments

Luncheon

The Travelers of Tomorrow:
Gen Z’s Blueprint for a New Tourism Era

Moderator

Yousef Gamal El-Din

Former News-Anchor, Host
Bloomberg, You're in Business

In conversation with

Phillip J. Jones

Chief Tourism Officer
Royal Commission for AlUla (RCU)

Brand Equity at a National Scale:
Turning Reputation into Returns

Beyond Bank Debt:
Alternative Funding and Fund Structures for Hospitality Growth in Saudi Arabia (Closed Door Workshop)

Dr․ Sultan Altowaim

Head of Research
Al Rajhi Capital

From Capital to Confidence:
Owners, People and the Power of Agility

Moderator

Yousef Gamal El-Din

Former News-Anchor, Host
Bloomberg, You're in Business

In conversation with

Raki Phillips

Regional President, Premium, Midscale & Economy Division in Middle East, Africa & Türkie
Accor

Startup Den

Luxury Without Labels:
The New Rules of Value, Perception and Pricing Power

Anant Sharma

Founder & CEO, Futurist & Innovation Expert
Matter of Form

Ultra-Luxury or Smart Luxury? Capital Allocation in a Changing Saudi Market

Partnerships that Deliver:
Building Saudi Talent for Global Hospitality

Ahmed Sultan

Director of Learning & Development
AMSA Hospitality

Adrian Artimov

Chief Commercial Officer
Sommet Education

From Vision to Delivery:
The New Playbook for Growth in Saudi Hospitality

Muin Serhan

Chief Executive Officer
Amsa Hospitality

Eddy Tannous

Chief Operating Officer
Rotana

Serena Lim

Chief Growth Officer
The Ascott Limited

Tariq Dowidar

Regional Vice President - Kingdom of Saudi Arabia
Aleph Hospitality

The Deal Engine:
Driving Performance Through Smart Partnerships & Portfolio Strategy

Elie Younes

Global Chief Development Officer
Radisson Hotel Group

Taste of Saudi:
Redefining Luxury Dining in the Kingdom

Kareem Atef

Executive Chef
Food & Entertainment Co. Ltd. (FEED)

Placemaking at Scale:
Designing Hospitality-Led Mixed-Use Districts

Mounib Hammoud

Mega Project Consultant
AlNahla Group

The Future Isn’t Built, It’s Activated

Michael Cirino

Founder and Chief Experience Officer
House of Attention

Game On:
How Global Sports Events Reshape Cities, Investment and Tourism

Announcements & Signings

Pilates at the Top of the Tower

Location: Top of the Al Faisaliah Tower, The Globe

A 60-minute Pilates class offering a blend of core strengthening, flexibility enhancement, and total body toning. This low-impact session focuses on precise movements for posture, balance, and muscle definition. Suitable for all skill levels, it's a perfect way to stretch, strengthen, and rejuvenate both body and mind.

Executive Investor Breakfast & Project Showcase - A Closed-Door Gathering

The Future of Hotel Asset Management - HAMA Asset Management Workshop - Invitation Only

Theodor Kubak

Co-Founder, President Emeritus, Director of the Supervisory Board,
HAMA Europe

Welcome Branded Residences Forum

Jonathan Worsley

Chairman & Founder
The Bench

Welcome Back

Jessy El Murr

Founder
Motahadith|a

The Hidden Blueprint for Success - What will it take to deliver on the Tourism vision?

Dr․ Aradhana Khowala

Founder & CEO
Aptamind Partners

Keynote:
The State of Branded Residential Development in Saudi Arabia 2026

Building Beyond Boundaries:
Creating World-Class Tourism Destinations

Kholoud Almanea

Development Manager
Ennismore

Michelle Najm

Executive Director of Architecture
JT Partners

Osama Al-Othman

Board Member & Strategic Advisor
Private Advisory Practice

When Brand Becomes Bankable:
Structuring Branded Residences for Long-Term Gain

Coordinating Growth:
Governance and Connectivity in Saudi Arabia’s Next Chapter

Intelligence Talk:
The Future of Branded Living

New Cities, New Guests:
Capturing Demand with Midscale Hotels in Saudi Arabia

Ayman Ezzeddine

Senior Director Development
Radisson Hotel Group

William Harley-Fleming

Chief Operating Officer
Golden Tulip MENA / Louvre Hotels Group

Stefan Dubbeling

Managing Director Development EMEA
BWH Hotels

The ROI of Brand:
Global Performance Data and the Saudi Investment Case

Hospitality Operating Models:
Trends, Trade-Offs, and the Road Ahead

David Thomson

Senior Vice President Development
The First Group Hospitality

Amir Ali Golbarg

Chief Operating Officer, Middle East & Africa
Minor Hotel Group

Victor Abou-Ghanem

Chief Executive Officer
Story Hospitality

How Technology is changing the Ecosystem of Branded Residences

Foreign Ownership Laws: New regulations expected in early 2026 allow foreign ownership, boosting the buyer pool:
undefined

FHS Intelligence Talk:
Holy Cities Tourism Data

Oussama El Kadiri

Partner - Head of Hospitality, Tourism & Leisure - MENA
Knight Frank MENA

Beyond Branded Residences:
The Rise of Branded Living

Beyond Transactions:
How Retail Thinking Is Redefining Hospitality

Jessy El Murr

Founder
Motahadith|a

Dr. Stephan Hungeling

CEO and Managing Director
H World International | Steigenberger Hotels GmbH

FHS Awards

Announcements & Signings

Luncheon

Announcements & Signings

Announcements & Signings

FHS Intelligence Talk beyond Trends:
Gen Z’s Research on the Tourism Industry They Will Inherit

Catalyzing Hotel Investment in Saudi Arabia:
Bridging the Supply Gap

From Mega-Projects to Market Shifts:
Navigating Uncertain Futures

Culture Creates Value:
How Leadership and Engagement Drive ROI, Brand Strength and Asset Performance

Moderator

Andre Wiringa

Founder and CEO
Start Reverse BV

In conversation with

Carlos Diez de la Lastra

Chief Executive Officer
Les Roches

Beyond the Boutique:
When Luxury Brands Become Destinations

Jayne Rafter

Owner and Joint Managing Director
Retail & Leisure International

Investing in Wellbeing:
The ROI Case for Wellness Hospitality and Branded Living

Reinventing All-Inclusive:
How Resorts Are Meeting the New Demand for Premium, Personalised Control

David Vely

Vice President Development & Asset Middle East and Africa
Club Med

Elie Milky

Chief Development Officer, Middle East, Northeast Africa, Cyprus and Greece
Radisson Hotel Group

Jordi Sanchís

Senior Development Director of Middle East
Meliá Hotels

Closing Remarks

Ali Shahid

Chief Executive Officer
The Bench