Monday 22 June
Registration
Sponsored by Blacksand
Exhibition Open - Networking
Speed networking
Welcome Reception hosted by Al Khozama
Tuesday 23 June
Registration
Sponsored by Blacksand
FHS Saudi Arabia 101:
A First-Timer’s Guide to Making the Most of the Summit
Michelle Turney
Global Head of Strategic Partnerships
The Bench
Welcome to FHS Saudi Arabia 2026
Moderator
Jessy El Murr
Founder
Motahadith|a
In conversation with
Ali Shahid
Chief Executive Officer
The Bench
Jonathan Worsley
Chairman
The Bench
Offical Welcome Remarks
Khalid Saud Abuhaimed
Chief Executive Officer
Al Khozama Investment Company
From Recovery to Reset:
Rethinking Hospitality Development Economics
Aaron Goldring
Head of Middle East Tourism Research
Oxford Economics
From Reset to Returns:
Deploying Capital in Saudi Arabia’s New Economics
Moderator
Yousef Gamal El-Din
Former News-Anchor, Host
Bloomberg, You're in Business
In conversation with
Hussam Albasrawi
Chief Executive Officer
Alrajhi Capital
Scott Livermore
Chief Economist Middle East
Oxford Economics
Leading Forward:
Women Shaping the Future of Hospitality
Moderator
Shereen Tawfiq
Chief Executive Officer
BALINCA Company
In conversation with
Maya Ziade
Chief Development Officer
Accor
Hospitality in Saudi Arabia:
Navigating Uncertainty, Capturing Opportunity
Sultan Bader Al-Otaibi
Chief Executive Officer
TAIBA
Building Through Uncertainty:
How Developers Are Recalibrating Investment and Operations in a Time of Crisis
Moderator
Abdulaziz Al Qarra
Director of Advisory and Business Development, Real Estate Investments
Al Rajhi Capital
In conversation with
Ragad Al-Nasser
Chief Investment Officer
Jabal Ohod Holding
Omar Alabdullatif
Chief Executive Officer
Blacksand
Abbas Alsaleh,
Chief Executive Officer
Afyaa Holding
Setting the Scene for Hotel Performance and Development in Saudi Arabia
Philip Wooller
Senior Director, Middle East & Africa
STR, a CoStar Group Company
Startup Den
Rema Alyahya
Vice President
Merak Capital
Yasser AlSharif
Chief Executive Officer
TOURACT
Sabrine Chennaoui
Chief Executive Officer
MONSAPO
Saad Shabbir
Senior Director
Takamol Ventures
Investing into the Kingdom:
Connecting Global Capital with Saudi’s High-End Hospitality Pipeline
Moderator
Yousef Gamal El-Din
Former News-Anchor, Host
Bloomberg, You're in Business
In conversation with
Hamza Farooqui
Founder & CEO
Millat Group
Amin Ismail
Managing Director
Certares
Jaume Tàpies-Ibern
Founder & Co-Chairman
Aina Hospitality
The Deal Engine:
Driving Performance Through Smart Partnerships & Portfolio Strategy
Moderator
Jessy El Murr
Founder
Motahadith|a
In conversation with
Elie Younes
Global Chief Development Officer
Radisson Hotel Group
Announcements & Signings
Networking Lunch
The Hidden Blueprint for Success - What will it take to deliver on the Tourism vision?
Dr․ Aradhana Khowala
Founder & CEO
Aptamind Partners
Beyond Bank Debt:
Alternative Funding and Fund Structures for Hospitality Growth in Saudi Arabia (Closed Door Workshop)
Dr․ Sultan Altowaim
Head of Research
Al Rajhi Capital
From Vision to Reality:
Developing Tomorrow’s Tourism Icons in the Middle East
Moderator
Yousef Gamal El-Din
Former News-Anchor, Host
Bloomberg, You're in Business
In conversation with
Phillip Jones
Chief Tourism Officer
Royal Commission for AlUla (RCU)
Reforms to Returns:
How New Regulations & Incentives are Powering Saudi Investment
Moderator
Mohammed Al Nashwan
Chief Executive Officer
Hartt Hospitality Consulting Co.
In conversation with
Khalid Al Gahtani
Chairman & CEO
Rikaz Properties
Gregory Djerejian
Group Head of Investments and Group Chief Legal Officer
Red Sea Global
Fatih Tamince
Managing Partner
FTG Development
The Retrofit Gap:
Where is Asset Value being lost in Existing Portfolios — and who's responsible for closing it?
From Capital to Confidence:
Owners, People and the Power of Agility
Moderator
Yousef Gamal El-Din
Former News-Anchor, Host
Bloomberg, You're in Business
In conversation with
Raki Phillips
Regional President, Premium, Midscale & Economy Division in Middle East, Africa & Türkie
Accor
THE POWER OF TR[AI]VEL 2050:
Perspective on The Next Golden Era of Travel
Jorge Gilabert Hernando
Managing Director
Alvarez & Marsal Middle East
Ultra-Luxury or Smart Luxury? Capital Allocation in a Changing Saudi Market
Joanna Kurowska
Vice President, Middle East and Africa (MEA)
IHG Hotels & Resorts
Elie Milky
Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus
Radisson Hotel Group
Amir Ali Golbarg
Chief Operating Officer - Middle East & Africa
Minor Hotel Group
Luxury Without Labels:
The New Rules of Value, Perception and Pricing Power
Anant Sharma
Founder & CEO, Futurist & Innovation Expert
Matter of Form
The Future of Hotel Asset Management - HAMA Asset Management Workshop - Invitation Only
Invitation Only
Theodor Kubak
Co-Founder, President Emeritus, Director of the Supervisory Board,
HAMA Europe
From Founder-Led to Investor-Led:
Scaling Ultra-Luxury Hospitality Without Losing the Soul
Anant Sharma
Founder & CEO, Futurist & Innovation Expert
Matter of Form
Neil Gallagher
Chief Executive Officer
Soneva
Beyond Transactions:
How Retail Thinking Is Redefining Hospitality
Moderator
Jessy El Murr
Founder
Motahadith|a
In conversation with
Dr. Stephan Hungeling
CEO and Managing Director
H World International | Steigenberger Hotels GmbH
The Rise of Hospitality-Driven Workspaces:
Why the Best Offices Now Feel Like Hotels
MIchael Aldridge
Founder & CEO
KOFISI
Speed networking
Investor-Ready Saudi:
Unlocking Capital Through IB, JV Structuring & Fundraising
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
Meshari Al Nahari
Chief Executive Officer
ASFAR & Aseer Investment Company
Ahmed Alkhalili
Chief Commercial Officer
Ezdaher Financing Company
Awaiz Patni
Group Chief Financial Officer
Bugshan Investment
Ragad Al-Nasser
Chief Investment Officer
Jabal Ohod Holding
Announcements & Signings
Evening Reception hosted by Radisson Hotel Group
Join us for an exclusive evening of networking, exceptional cuisine, and a dynamic ambiance with stunning skyline views at The Boulevard. Located on the 17th floor of the newly opened Radisson Collection Residences, Riyadh
Wednesday 24 June
Executive Investor Breakfast & Project Showcase
A Closed-Door Gathering
Welcome Back
Jessy El Murr
Founder
Motahadith|a
Coordinating Growth:
Governance and Connectivity in Saudi Arabia’s Next Chapter
Dr. Abdullah Alabdulkarim
Deputy Minister for Sectorial Human Capability Development
Ministry of Transport and Logistics Services
Murad AlKhatib
Country Director, KSA
International Air Transport Association IATA
Jalil Mekouar
Chief Executive Officer
Elaf Group
The Future Isn’t Built, It’s Activated
Michael Cirino
Founder/Chief Experience Officer
House of Attention
The Consultant Match:
How to Choose the Right Strategic Advisor for Your Business (Powered by ISHC)
From Ambition to Execution:
The Playbook for Growth in Saudi Hospitality
Eddy Tannous
Chief Operating Officer
Rotana Hotels
Tariq Dowidar
Regional Vice President - Kingdom of Saudi Arabia
Aleph Hospitality
Muin Serhan
Chief Executive Officer
Amsa Hospitality
Maher Abou Nasr
Managing Director Kingdom of Saudi Arabia
IHG Hotels & Resorts
Fuad Essam Al Filali
Managing Director
Millennium and Copthorne KSA
Legal Clinic:
Navigating Regulation, Risk and Recovery in Saudi Hospitality
Living, Not Lodging:
The Convergence of Residential, Extended Stay & Hospitality in KSA
Serena Lim
Chief Growth Officer
The Ascott Limited
Dinky Puri
Founder & CEO
Eaglewing Hospitality Services
Equity at the Core:
Reshaping TPO and Hospitality Operating Models
David Thomson
Senior Vice President Development
The First Group Hospitality
Samy Boukhaled
Chief Hospitality Officer
BAAN Holding Group
Partnerships that Deliver:
Building Saudi Talent for Global Hospitality
Dr․ Jorge Arnanz
Executive Director of Academy
King Faisal International Academy - Al Khozama Investment Company
Dr. Abdullah Alabdulkarim
Deputy Minister for Sectorial Human Capability Development
Ministry of Transport and Logistics Services
The Travelers of Tomorrow:
Gen Z’s Blueprint for a New Tourism Era
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
Jennifer Adams
Associate Professor
New York University - Stern School of Business
Culture Creates Value:
How Leadership and Engagement Drive ROI, Brand Strength and Asset Performance
Moderator
Andre Wiringa
Founder and CEO
Start Reverse BV
In conversation with
Philip Barnes
Chief Executive Officer
Rotana
Carlos Diez de la Lastra
Chief Executive Officer
Les Roches
Michael Levie
Co-founder
Citizen M
Miriam Palà
Guest Experience Director
King Salman International Airport
F&B in Saudi Arabia:
What Works, What Doesn’t - and Why
Elia Kaady
Michellin Young Chef Award 2026
Head Chef Maiz
FHS Awards
Networking Lunch
Beyond Branded Residences:
The Rise of Branded Living in Saudi Arabia
Carolyn Turnbull
Chief Executive Officer
Nammos Hotels & Resorts
Karen Campbell
Chief Executive Officer
Jayasom
Building Beyond Boundaries:
Creating World-Class Tourism Destinations
Kholoud Almanea
Development Manager
Ennismore
Osama Al-Othman
Board Member & Strategic Advisor
Private Advisory Practice
Harry Ntouris
Executive Director Hospitality & Asset Management
Soudah Development Company
Joe Tabet
Founder - Architect
JT + Partners
Welcome to the Branded Residences Forum
Jonathan Worsley
Chairman
The Bench
Branded Residences 2026:
From Global Trends to Saudi Opportunity
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living
Who’s in Charge? Structuring Branded Residences for Long-Term Gain
Samer Sabra
Chief Hospitality Officer
Jabal Omar Development Company
Imran Changezi
Executive Director - Hospitality Development
Diriyah Company
Julien Laloye
Mixed-Use Development EMEA
Marriott International
Scott Antel
Partner & Owner
Scotts FZ LLE
Game On:
How Global Sports Events Reshape Cities, Investment and Tourism
Alex Malouf
Founder
Narrative Shapers
Samer Alkharashi
Director
UN Tourism Regional Office for the Middle East
Foreign Ownership Unlocked:
How 2026 Reforms Will Reshape Investor Access
New Cities, New Guests:
Capturing Demand with Midscale Hotels in Saudi Arabia
Ayman Ezzeddine
Senior Director Development
Radisson Hotel Group
Stefan Dubbeling
Managing Director Development EMEA
BWH Hotels
Mohamad Haj Hassan
Managing Director Middle East and Africa
Wyndham Hotels and Resorts
Oussama El Kadiri
Partner - Head of Hospitality, Tourism & Leisure - MENA
Knight Frank MENA
Abdulrahman Almoayed
CO-Founder and Chief Investment and Development Officer
Golden Tulip MENA / Louvre Hotels Group
Saudi Arabia’s New Ownership Laws:
What They Mean for Branded Residences
From Prestige to Purchase:
The Marketing Playbook for Successful Branded Residences
Alice Targett
Marketing & Brand Advisory Services Director
Accor One Living
Nina Vithlani
Managing Director MENA
Sectorlight
Who’s in Charge? Navigating Brand Control vs. Owner Rights in Branded Residences
Reinventing All-Inclusive:
How Resorts Are Meeting the New Demand for Premium, Personalised Control
David Vely
VP Development
Club Med
Jordi Sanchís
Senior Development Director
MELIA HOTELS INTERNATIONAL
Intelligence Talk:
The Future of Branded Living
Turab Saleem
Chief Executive Officer
Perfetti Hospitality
Jennifer Adams
Associate Professor
New York University - Stern School of Business
Investing in Wellbeing:
The ROI Case for Wellness Hospitality
The Cost of the Dream:
Service Charges, Amenities & Ownership Economics in Branded Residences
Closing Remarks
Ali Shahid
Chief Executive Officer
The Bench
Protected, Powerful, Profitable:
The Investment Value of UNESCO World Heritage Sites
