Speed networking

Reception

Yoga at the Top of the Tower

Location: Top of the Al Faisaliah Tower, The Globe

Start your day with this 60 minutes yoga flow designed for all levels. Shake off sleepy vibes, wake up your muscles, and bring movement to your body. In this class, you’ll open your hips, legs, back, and shoulders and at the end, you’ll feel physically and mentally refreshed, ready to enjoy the day ahead.

Welcome to FHS Saudi Arabia 2026

Market Access Matters:
The Evolving Rules Shaping International Hospitality Investment in Saudi Arabia

FHS Saudi Arabia 101:
A First-Timer’s Guide to Making the Most of the Summit

Reforms to Returns:
How New Regulations & Incentives are Powering Saudi Investment

Closed Door Discussion:
Inside the Minds of Saudi Female Investors

The Future of Hospitality in Saudi Arabia and Beyond

Investing into the Kingdom:
Connecting Global Capital with Saudi’s High-End Hospitality Pipeline

Announcements & Signings

From Founder-Led to Investor-Led:
Scaling Ultra-Luxury Hospitality Without Losing the Soul

AI as the New Margin:
Forecasting, Automation & Guest Experiences for Measurable Profit Growth

Investor-Ready Saudi:
Unlocking Capital Through IB, JV Structuring & Fundraising

Institutionalising Luxury:
Governance, Growth and Global Scale

Luncheon

From Capital to Confidence:
Owners, People and the Power of Agility

From Perception to Capital:
How Nation Branding Drives Investment

Beyond Bank Debt:
Alternative Funding and Fund Structures for Hospitality Growth in Saudi Arabia (Closed Door Workshop)

Luxury Without Labels:
The New Rules of Value, Perception and Pricing Power

Startup Den

The New Urban Showcase:
Turning Masterplans into Global Destinations Through Icon Assets and Lifestyle Districts

Building Beyond Boundaries:
Creating World-Class Tourism Destinations

Partnerships that Deliver:
Building Saudi Talent for Global Hospitality

Setting the Scene for Hotel Performance and Development in Saudi Arabia

From Vision to Delivery:
The New Playbook for Growth in Saudi Hospitality

Game On:
How Global Sports Events Reshape Cities, Investment and Tourism

Announcements & Signings

Pilates at the Top of the Tower

Location: Top of the Al Faisaliah Tower, The Globe

A 60-minute Pilates class offering a blend of core strengthening, flexibility enhancement, and total body toning. This low-impact session focuses on precise movements for posture, balance, and muscle definition. Suitable for all skill levels, it's a perfect way to stretch, strengthen, and rejuvenate both body and mind.

Executive Investor Breakfast & Project Showcase - A Closed-Door Gathering

Welcome Back

Announcements & Signings

The Hidden Blueprint for Success - What will it take to deliver on the Tourism vision?

Policy to Place-Making:
The Repercussions of White Land Tax on the Next Chapter of Saudi Cities

Keynote:
The State of Branded Residential Development in Saudi Arabia 2026

Hospitality Operating Models:
Trends, Trade-Offs, and the Road Ahead

Aligned for Impact:
Agile Management Tools for Owners & Operators

Global Benchmarks, Local Breakthroughs:
What Top Branded Residences Reveal for the Kingdom

FHS Intelligence Talk:
Holy Cities Tourism Data

Redefining the Pilgrimage Economy:
Master Planning, Policy Clarity, and Sustainable Investment in Saudi Arabia’s Holy Cities

FHS Intelligence Talk:
The Future of Branded Living

New Cities, New Guests:
Capturing Demand with Midscale Hotels in Saudi Arabia

The Saudi Local and International Buyer of the Future:
What Luxury and Lifestyle Mean to Tomorrow’s Residents

From Retail to Hospitality:
A CEO’s Perspective

TenX Leadership Talk

FHS Awards

Beyond Branded Residences:
The Rise of Branded Living

Luncheon

Announcements & Signings

Bridging Skills to Opportunity:
Catalysing Saudi Youth Employment

FHS Intelligence Talk beyond Trends:
Gen Z’s Research on the Tourism Industry They Will Inherit

Culture Creates Value:
How Leadership and Engagement Drive ROI, Brand Strength and Asset Performance

Unlocking Investment:
How to Navigate Saudi Arabia’s Regulatory and Multi-Authority Landscape (Closed door by registration)

Investing in Wellbeing:
The ROI Case for Wellness Hospitality and Branded Living

Reinventing All-Inclusive:
How Resorts Are Meeting the New Demand for Premium, Personalised Control

Taste of Saudi:
Redefining Luxury Dining in the Kingdom

Attracting & Retaining Saudi Talent:
The New Employer Value Proposition

Branded Residences Forum Workshop:
New Era for Branded Residences

Closing Remarks