22-24 June 2026
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Michael Cirino
Founder and Chief Experience Officer
House of Attention
Michael J. Cirino is a visionary experience creator dedicated to bringing magical moments to life, transforming them into indelible memories within permanent spaces. As Chief Experience Officer of House of Attention, he specializes in advising on and developing fixed, permanent locations that embody the same awe-inspiring "magic" and immersive quality he brings to large-scale global cultural events and brand activations. Leveraging 20 years of pioneering work in creating breakthrough experiences, Michael applies his expertise to experiential hospitality management. He collaborates on projects that establish high-ultra premium hospitality environments, integrating cutting-edge technology, immersive design, and compelling multimedia storytelling to build passionate communities and create lasting memories within these fixed destinations.