2024 Programme
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FHS Saudi Arabia 2022
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12 - 14 May 2025
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Markus Schreyer
Chairman
META Foundation
Markus Schreyer is a global hospitality executive and experience-architect at the forefront of business development, innovation, and technology. His career encompasses roles across 40 countries and 20 luxury brands in global hotel chains like Hilton Worldwide, Starwood Hotels & Resorts; as well as leadership positions in lifestyle brands, including Senior Vice President Global Innovation at Design Hotels, a Marriott brand, and Chief Development Officer at Proper Hospitality. His passion for fostering growth, accelerating startups, and developing new revenue streams in retail, experiences, and membership models for lifestyle brands through strategic innovation and human-touch points across multiple digital platforms has earned him recognition across industries. As the co-founder and chairman of the META Foundation, a visionary 501(c)(3) non-profit think tank established in 2020, he leads efforts in cultural, social, and environmental sustainability. The foundation collaborates with governments, universities, and technologists to develop equitable and decentralized frameworks in education, living, and travel, enabled through web3, AI and spatial computing. Markus Schreyer holds an MBA and a PhD in Innovation Management from the University of Dresden, Germany. He teaches competitive strategy at New York University (NYU) and lives in the city with his family.
See Markus Schreyer speak in the following sessions:
Tuesday 30 April: 15:20 - 15:35
TenX Leadership Talks: To the Metaverse with HospitalityTuesday 30 April: 17:50 - 18:30
Shaping the Kingdom's Destiny: Cultivating Excellence in Hospitality to Shaping Policies and Initiatives that Contribute to Making Hospitality a Great Industry to Work in