FHS Saudi Arabia is brought to you by The Bench
Our other events:FHS WorldIDEEAAHIFAviaDevSAHIC

Startup Den

at FHS Saudi Arabia 2024

The Bench is passionate about supporting start-ups and providing an opportunity for entrepreneurs to pitch their business model to a senior panel of judges and investors.

If you are a start-up in the Saudi hospitality industry, here are some reasons you should participate in the Startup Den at Future Hospitality Summit - Saudi Arabia 2024:

  • The opportunity to present your business concept to industry delegates attending FHS and the judges
  • The possibility of winning prizes which may include incubation, mentorship, or funding.
  • If you are selected as one of the 10 finalists you will be provided with a complimentary ticket to attend FHS Saudi Arabia 2024.

Applications for Startup Den are now open.

Register Now

Session Details

The 10 finalists will be given 5 minutes each to present their concept, business model and supporting numbers on stage. The judges will then take the next 2 minutes to ask questions about their business concept.

Should you be interested in taking an exhibition stand, we have a discounted rate for startups. Please contact Michelle Turney at michelle.turney@thebench.com.


Applications for Startup Den will close on 4th April 2024.

Winner of STARTUP DEN 2023

Passionate entrepreneurs pitched their business models to a distinguished panel of judges for Startup Den, consisting of Jordan Bray, Vice President UAE Director, Plug and Play Tech Center, Hasan Haider, Founder, and Managing Partner, Plus VC (+VC), Jonathan Worsley, Chairman & CEO, The Bench and Mark Zawacki, Managing Director, Techne Infiniti Ventures at FHS Abu Dhabi 2023.

Erika Blazeviciute Doyle, The Founder of Drink Dry, the GCC’s first and only premium non-alcoholic drinks marketplace emerged as the winner for Startup Den 2023.

Startup Den Judges 2024

Startup Den Finalist 2024

A Selection of Previous Startup Den Finalists

Previous Startup Den Participants