Startup Den Competition

Step onto the main stage of hospitality innovation.

The Startup Den Competition is your chance to pitch live in front of investors, hotel and F&B leaders, and industry decision‑makers at FHS Saudi Arabia 2026.

• Pitch your startup to a curated panel of investors and executives
• Get real‑time feedback from regional and global hospitality experts
• Gain visibility across the FHS community, media, and partners
• Compete for potential pilot opportunities, partnerships, and investment interest

Startup Den Eligibility Criteria:

We’re looking for hospitality and F&B innovators ready to pitch. To apply, your startup must meet the following criteria:

• Operate in hospitality/F&B tech (hotel tech, restaurant tech, delivery, cloud kitchens, guest experience, etc.)
• Based in the Middle East or actively targeting MENA expansion
• 2–50 employees
• Annual revenue up to $3M (pre-revenue welcome with live MVP/pilots)
• Raised upto $2M total funding (bootstrapped, pre-seed, seed, early Series A all eligible)

The Winner Gets:

• A complimentary pass to FHS World 2026 in Dubai
• Curated meetings with VC/investors

Have an MVP? Traction in hospitality? MENA ambitions? Apply now.

Register

Startup Passes (40% Discount)

Access the full summit at a founder‑friendly rate.

Startup Passes offer eligible startups a 40% discounted delegate ticket, giving you full access to FHS Saudi Arabia for all three days.

• Attend keynotes, panels, and content sessions across all stages
• Network with hotel groups, investors, government stakeholders, and ecosystem partners
• Join dedicated networking breaks and social events
• Explore collaboration and growth opportunities across the wider FHS community

What you get:
A 3‑day pass at a reduced rate, designed so you can focus your budget on growth while still being in the room where the region’s biggest hospitality decisions are made.

Register

Startup Stand

Secure a Startup Stand for just $2,500 and land your product right in front of hospitality investors, hotel CEOs, and F&B decision-makers at FHS Saudi Arabia 2026 (includes booth + 1 complimentary access pass).

• A dedicated startup booth in the exhibition zone
• 1 complimentary access pass to FHS Saudi Arabia 2026
• High‑footfall visibility with investors, operators, and potential clients
• Space to demo your product, host meetings, and collect leads

Ideal for:
Startups ready to showcase live demos, hold back‑to‑back meetings, and build a strong pipeline of hospitality and F&B partners in Saudi Arabia and the wider Middle East.

Register