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FHS

Saudi Arabia

11-13 May 2025
Mandarin Oriental Al Faisaliah, Riyadh

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Startup Den at FHS Saudi Arabia 2025

The Startup Den provides a platform for entrepreneurs in the Saudi hospitality industry to present their business models to a panel of judges and investors. Participants gain exposure, potential mentorship, funding opportunities, and the chance to win prizes such as incubation support.

Benefits:

  • Present to industry delegates and potential investors attending FHS Saudi Arabia.
  • Opportunities for incubation, mentorship, or funding.
  • Complimentary ticket to attend FHS Saudi Arabia 2025.


Criteria for Participants

  • Early-stage startups in the hospitality sector with a viable product or service
  • Innovative solutions with strong growth potential and the ability to address industry challenges
  • Annual revenue under 1 million USD
  • 2 to 30 employees
  • Less than 3 years in business
  • Seed or early-stage funding (50,000 to 500,000 USD raised)


Participation is preferably, though not exclusively, open to startups operating within the hospitality sector in Saudi Arabia.

Deadline to apply has passed.

Event Format

  • Each finalist has 5 minutes to present their concept, business model, and supporting data on stage.
  • Judges have 2 minutes to ask questions following each presentation.

Startup Den Judges 2025

Startup Den Particpants 2025

Winner of STARTUP DEN 2024

Passionate entrepreneurs pitched their business models to a distinguished panel of judges for Startup Den, consisting of Salma Arafa, Senior Innovation Specialist, UN Tourism, Maya Ayoub, Founder & CEO, District 12 and Women in Tech Ambassador for Saudi Arabia,
Jonathan Worsley, Chairman and CEO, The Bench & Nouf Alarthi, Business Development Manager, TDF Grow

Sam Payrovi, the Founder of ARKHAUS, the first floating social club of its kind, that joins like-minded disruptors and innovators in a unique, luxurious environment completely surrounded by water.

Previous Startup Den Participants

View Programme