FHS is brought to you by The Bench Subscribe to our Newsletter
Our Events:FHS HomeFHS WorldFHS Africa (AHIF)BRF AsiaBRFAviaDevSAHIC

FHS

Saudi Arabia

2026
Mandarin Oriental Al Faisaliah, Riyadh

Register Interest for 2026Become a Sponsor
AR
Register Interest for 2026Become a Sponsor

Startup Den at FHS Saudi Arabia 2025

The Startup Den provides a platform for entrepreneurs in the Saudi hospitality industry to present their business models to a panel of judges and investors. Participants gain exposure, potential mentorship, funding opportunities, and the chance to win prizes such as incubation support.

Benefits:

  • Present to industry delegates and potential investors attending FHS Saudi Arabia.
  • Opportunities for incubation, mentorship, or funding.
  • Complimentary ticket to attend FHS Saudi Arabia 2025.


Criteria for Participants

  • Early-stage startups in the hospitality sector with a viable product or service
  • Innovative solutions with strong growth potential and the ability to address industry challenges
  • Annual revenue under 1 million USD
  • 2 to 30 employees
  • Less than 3 years in business
  • Seed or early-stage funding (50,000 to 500,000 USD raised)


Participation is preferably, though not exclusively, open to startups operating within the hospitality sector in Saudi Arabia.

Deadline to apply has passed. Stay tuned for 2026.

Event Format

  • Each finalist has 5 minutes to present their concept, business model, and supporting data on stage.
  • Judges have 2 minutes to ask questions following each presentation.

Startup Den Judges 2025

Startup Den Particpants 2025

Winner of STARTUP DEN 2025

Asif Alidina, the Founder of Inntelo AI, an AI-powered concierge that bridges guest and team communications, saving time, improving efficiency, and enhancing the guest experience won this year!

Previous Startup Den Participants

View Programme