2024 Programme
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FHS Saudi Arabia 2022
FHS Saudi Arabia 2023
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12 - 14 May 2025
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Ben Baseley-Walker
Founder & Managing Partner
Andart Global
Ben is the Managing Partner of Andart Global, a boutique strategy and advisory firm based in the GCC.He leads Andart’s strategy and reputation management work, delivering flagship projects across the GCC region. Ben has extensive experience working in diplomacy, technology and global affairs for both private and public sector stakeholders including governments, the UN and multinational corporations. With family roots in the region for over fifty years, Ben founded Andart Global as he believed the GCC deserved better. Business as usual is no longer sufficient to support the reality and ambition of the region, as it assumes a more prominent place on the global stage and powers into a new phase of transformation and growth. Ben and his team excel in helping clients effectively craft a compelling and authentic position while actively safeguarding reputation. Notable GCC projects focused on situation-specific tactical advisory for destination marketing strategy, and increasing awareness of emerging markets and tourist destinations.
See Ben Baseley-Walker speak in the following sessions:
Tuesday 30 April: 15:30 - 16:00
Insights from Asia: What lessons can be learnt from other fast growing markets around the world?Wednesday 01 May: 09:35 - 10:05
How the changing City Dynamic influences Hospitality Offerings and the Consumer