STORY Hospitality is an independent hotel management and asset-management platform UAE based. As the hospitality arm of Abu Dhabi Capital Group, STORY Hospitality is built for owners who want distinctive product and measurable returns. We create and operate luxury and lifestyle hotels through STORY Hotels & Resorts and CUE Hotels, pairing bold design and local cultural relevance with disciplined commercial execution.

We partner with owners, family offices and institutional investors to protect and grow Net Operating Income through disciplined operations, transparent reporting and hands-on, flexible governance. We win by powering direct-first digital commerce, turning restaurants and bars into local magnets, and running with transparent governance and solid performance-driven teams.